The Jackson - Dining & Bar Superyacht Experience
Papaya was chosen to launch a new Sydney superyacht-styled harbour dining and bar experience, The Jackson, the new luxury brand from Sealink. This was a major new vessel, and investment in, Sydney Harbour, and a comprehensive PR and marketing strategy was executed and achieved two waves of high-quality media coverage that penetrated local and greater Sydney consumers.
Papaya secured multiple pieces of coverage with a media circulation of just over 5 million readers, viewers and listeners from major publications such as Channel 7 News, Urban List, The Daily Telegraph and Man Of Many.
How we got there