The Castlereagh - Restaurant PR Launch
Over 32 pieces of high impact coverage in publications including, GoodFood, Broadsheet, Delicious.com.au, Concrete Playground, Urban List, TimeOut, Daily Telegraph and Thrillist. Not to mention appearances on The Morning Show, 2GB and ABC Radio. The campaign reached an audience circulation over 10 million people!
Within the three-week pre-launch to launch phase, The Castlereagh’s Instagram increased to 1,045 followers and reached over 130,000 locals across socials.
How we got there
Approaching the launch, we developed a strategic phased social media program across both Facebook and Instagram which would enable us to engage with the local CBD demographic.
Dynamic, exciting content was supported by a highly strategic social media advertising plan to reach and engage thousands of locals to make a booking directly through their website.
The Castlereagh launch event was a great success with incredible guest appearances from The Block Australia contestants, Mitch and Marc, several media guests such as Broadsheet, Time Out and Delicious editors and journalists who all enjoyed a beautiful range of canapés and champagne while soaking up the recently re-vamped contemporary pub-style bistro, it was certainly a night to remember!