RaRa, Cali Press & Messina On The Menu At Newmarket Dining Precinct
KEY RESULTS
Hits
The total campaign secured over 40 pieces of high impact coverage in publications including, The Urban List, Time Out and Concrete Playground.
Reach
The campaign reached a readership circulation of a total of 10,634,384 people!
Influencer
Influencer content from the campaign reached 269,100 people!
Social Media
Created engaging content across Facebook and Instagram. A dynamic ad strategy performed very well with a total of 150,000 impressions within the first month.
THE PAPAYA APPROACH
Sydney’s newest food and lifestyle destination, ‘Newmarket Dining’ was launching with a selection of some of Sydney’s best, and most delicious venues including Ra Ra Ramen, Gelato Messina, Cali Press and Baccomatto Osteria. To accompany this epic food destination, Newmarket Dining needed a phased teaser campaign via PR and socials.
Our hero media relations activity, complete with influencer activity, was sliced into phases. The first stage featured the opening of four flagship venues in the heart of Randwick including cult favourite Cali Press. We landed our big hitters with coverage in Sydney Morning Herald’s Good Food, Broadsheet and Delicious. For phase two we announced the opening of a trio of new eateries to the dining precinct including Gelato gods, Messina.
