GOLD AND GREEN - PR & INFLUENCER EVENT
This included tailored media pitching to Papaya’s network of media contacts and influencers. High impact results were achieved including product features in Better Homes and Gardens and Body & Soul PLUS social media influencer coverage with DJ Tiger Lily’s our.soul.purpose Instagram account which celebrates plant-based living.
Papaya also hosted a plant based vegan event at The Sydney Opera house featuring celebrity chef Tom Walton and host Yumi Stynes, targeting plant-based and healthy lifestyle focused media and influencers. The event was a great success with over 100 guests in attendance posting and tagging G&G and the product throughout the night gaining a whopping total 622,000 audience reach.