ceres organics

HEALTH FOOD PR 

Ever heard of kale chips, charcoal rice crackers or sorghum pasta? Ceres Organics launched into Australia with innovative food items that were amazing quality but relatively unknown to an Australian audience

RESULTS

FEATURED

More than 30 pieces of media coverage including: Taste, Urban List, Nourish, Prevention, New Idea, Healthy Food Guide and Fitness First

TELEVISION

Coverage on popular morning show Studio 10

SOCIAL MEDIA

More than 15 pieces of influencer coverage including social media coverage by top foodie influencers Healthy Eating Jo, Rogue Homme​

PR & INFLUENCER MARKETING CAMPAIGN

Papaya embarked on a PR program leveraging key media contacts in the health food spaceWe created a tailored press kit and release campaign that showcased the amazing products.  

Ingredients such as the sorghum pasta were a main focus for influencers who created delicious wholefood recipes for their audiences. Key media outlets focusing on health and wellness were also key areas of focus.  

Papaya Agency Ceres Organics Seaweed Snacks
CERES ORGANICS 2
CERES ORGANICS 3

CONTACT INFO

Address: 50 Yeo St, Neutral Bay 2089 NSW Australia
Email: catherine@papaya.com.au
Mobile: +61 466 669 260

© PAPAYA PR. ALL RIGHTS RESERVED 2019.