HOSPITALITY PR, SHOPPING CENTRE PR, INFLUENCER CAMPAIGN, SOCIAL MEDIA MARKETING, FOOD & VENUE PHOTOGRAPHY, VIDEO
Engaging a suite of influencers that would genuinely reach the target demographic and geographic audience. Influencers were selected on their following demographics and locations and tasked with showcasing experiences that would support retailers and bring traffic through during low times of trade.
Papaya embarked on a social program that targeted the key demographics surrounding Broadway Sydney and running social ads on a schedule to support slow times of trade.
Papaya managed and delivered a photoshoot over three days that captured over 600 images of the retailers in the centre. This gave a sense of place to the food retailers and provided valuable professional content for retailers to use on their own channels
Papaya created 2 key videos that showcased Broadway Sydney’s key target demographics. These videos have since been used across social media channels and ran as ongoing social media ads to engage with their target audience.
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