BE Campbell – Perfectly Balanced

BE Campbell, one of Australia’s largest meat companies chose Papaya to launch their all-new range of burgers, bangers, skewers and meatballs featuring a nutritious blend of meat and vegetables called Perfectly Balanced stocked in Woolworths stores across the country.

Targeting parents, flexitarians and those wanting to lead a healthier lifestyle, Papaya supported the BE Campbell developed a content and PR program focused on bringing the brand to life through recipe shoots.

Papaya delivered a library of 100+ recipe step and styled food images of the Perfectly Balanced product range with a recipe step-by-step photoshoot and shots of their individual products and packaging by our in-house photographer.

Found in your local supermarket, Perfectly Balanced wanted to capture the easy-to-cook products, with a focus on their inclusion of the goodness of vegetables within their wholesome meat products making them an even healthier meal option.