AUSTRALIAN HOTELS ASSOCIATION
The members of NSW AHA were called to come together and sign a new deal to drive down electricity prices which would be beneficial for all hotel owners and lower their ever-growing costs.
Papaya developed the story, produced detailed storyboards and interview scripts while managing the film production. Our in-house video editor and designer also managed the postproduction with edit, animated infographics and titles.
Video Campaign Results
250 AHA members signed the new electricity deal which is much more than they needed
Over 2k people watched the video
Produced a video from beginning to end within a 3 week time-frame
How we got there
Papaya met with the AHA and established the personal pain points of growing costs to hotel businesses which would resonate with other fellow hotel owners. This formed the basis of our storyboard and scriptwriting which would bring together the hotel owners of NSW.
With the experience of our in-house team we managed the video production and led the interviews on shoot day. We managed to schedule the interviews and B-roll within 1.5 days to ensure we were within budget and on time.
With so much interview footage and information of the very complex electricity plan our aim was to simplify and support the interviews with infographics. Our in-house editor and designer worked together in creating simple infographic animations and title slides to bring the story together.