TRENDING NEWS

The Power of Data for Public Relations
Data plays an essential role in public relations (PR) and getting our clients into the media they’ve always wanted! In this article we are going to

2023 Social Media Trends
In 2022 we saw authenticity and relatability reach an all-time high, with the introduction of BeReal and the decreased use of heavy filters. As we enter 2023, it’s

How to Protect Your Instagram Account From Hackers
Papaya Agency’s Social Media Manager, Tash Chapman, who manages multiple social media accounts shares her recent experiences in dealing with social media scamming attacks on Instagram

The 7 Top PR Trends You Need To Embrace in 2023
While some things will never change in public relations – such as the need to build and maintain robust relationships with key media – other elements

How to Choose the Right Influencers for Your Brand
With social media constantly evolving and growing more brands are turning to social media influencers, with the aim of introducing their brand with the influencers devoted

Perfecting Your Product Launch Campaign 2023 Style
Launching a new product in 2023? Of course you want to make a splash. But why not go bigger than that? Here at Papaya Agency we

Leveraging LinkedIn
By Jess Begg Whether you’re part of the 774 million LinkedIn users or not… there’s no doubt you’ve heard a lot about this social platform. You

What’s Hot (and What’s Not) for Social Media in 2022
By Jess Begg We all know the social media marketing landscape is ever changing, and it’s hard to know which new trends to incorporate into your

7 Tips for Generating Cracking Video Content
By Jess Begg (Social Media Marketing Manager) We all know video is hot, hot, hot right now in the world of social media. In fact, 86%

August 2022 Social Media Updates
By Jess Begg The latest social media updates and trends you need to know for your product or brand. The social media marketing landscape is rapidly

TikTok Marketing – What’s The Go?
By Jess Begg (Social Media Marketing Manager) The statistics speak for themselves when it comes to the success of TikTok. The app set the record for

The best types of Instagram posts for engagement
Having high-quality images and videos are great, but how should we post them to gain the best engagement? From single images to carousel posts, to videos

July Social Media Updates
The latest social media updates and trends you need to know for your product or brand. SWIPE.SWIPE.SWIPE The types of Instagram posts have evolved over the

April Social Media Updates
The latest social media updates and trends you need to know for your product or brand. WHEN TWO BECOMES ONE Instagram’s Collaboration Tool opens up an

Papaya is HIRING: Social Media Manager
Love food? Love the ‘gram? Want to work with Papaya? You’re in luck! We are looking for a fabulous and experienced Social Media Manager to join