TRENDING NEWS

WHAT IT TAKES TO MAKE A NATIONAL CAMPAIGN LAND: How we turned a love story into a national headline, and how you can too. Not every

LINKEDIN, THE MOST UNDERRATED PLATFORM IN YOUR MARKETING MIX While we usually write for businesses or brands, this one’s for the people behind the scenes, the

WHEN YOUR BRAND IS A CATEGORY Some brands compete in a category. Others are the category. At Papaya, we’re bloody proud to work with brands that

Eating with feeling: trends of sydney’s food scene Food trends have shifted dramatically over the years, both online and offline. Gone are the days when every

HOW TO GO VIRAL ON SOCIAL MEDIA Since the dawn of The World Wide Web, the vague, abstract, seemingly random laws of virality have ruled citizens

HOW TO STAY AHEAD OF THE LATEST INSTAGRAM UPDATES Instagram has rolled out several major updates and they’re changing the way brands, creators and businesses engage

TOP PR TRENDS FOR THE MONTH: MARCH 2025 1. Good Food’s Big Shift: More Food News, More Reviews, More Access Good Food has revamped its content

HOW PR CAN HELP BOOST YOUR HOTEL BOOKINGS With rising cost-of-living pressures and reduced holiday budgets, the hotel market is more competitive than ever and filling

HOW TO GET YOUR VENUE THE RECOGNITION THAT IT DESERVES Lately, there’s been a lot of noise in the hospitality industry about venues missing out on

PAPAYA’S GUIDE: HOW TO DO B2B MARKETING WELL At Papaya, we’ve worked with clients that straddle many industries – hospitality, food & beverage products, hotels, and

TIKTOK FOR HOSPITALITY: WHY VENUES ARE MISSING OUT NOT USING TIKTOK Tash Chapman, who manages multiple social media accounts shares her insights on why TikTok is

PR TRENDS FOR 2025 Trends come and go, just like skinny eyebrows or double denim in the ‘80s – and PR trends are no different. As

MEME MARKETING: THE MARKETING CULTURE SHIFT THAT IS LEAVING GEN X BUSINESS OWNERS BEHIND Unless you’ve been living under a rock, you will have noticed this

The Future of PR in Sydney: 2025 Insights and Predictions As we move closer to 2025, what do we think will reshape the industry in Sydney?

A Day in the Life of a Sydney PR Professional Ever wondered what it’s like to work in public relations in Sydney? Well, strap in, because