TOP PR TRENDS FOR THE MONTH: MARCH 2025

1. Good Food’s Big Shift: More Food News, More Reviews, More Access

Good Food has revamped its content approach, making it even more accessible for food lovers. A dedicated Good Food page will now appear in The Sydney Morning Herald and The Age every weekday, featuring a mix of recipes, reviews, and food news.

Here’s the breakdown: 

• Recipes every day: Monday to Friday now features daily recipes, with Wednesdays packed with extra content from top food writers like Adam Liaw, RecipeTin Eats, and Emelia Jackson.
• Reviews still matter: Restaurant reviews remain a focus, with Besha Rodell reviewing for The Age and a new Sydney review team replacing Terry Durack at The Sydney Morning Herald. A second review each week will be published digitally on Friday and in Good Weekend on Saturdays.
• More voices, more depth: Callan Boys has been appointed National Eating Out and Restaurant Editor, leading a new team that includes Melbourne’s Emma Breheny and Sydney’s Bianca Hrovat.

What This Means for PR:
With food coverage now more structured, Tuesdays (print & online) and Fridays (digital & Good Weekend) are the key days to target. Recipe-based brands should look to Wednesdays, and food trend stories are best pitched for Thursday/Friday when broader food news runs.

2. Delicious Expands as Monthly Magazine Ends

delicious, one of Australia’s most influential food media brands, has shifted to a new expanded model, integrating more deeply with News Corp’s state and regional mastheads.

• New weekly delicious section: Features food news, dining guides, and recipes across state and regional papers every Wednesday.
• The end of the monthly print edition: The final regular print issue of delicious will be June 2025, but a glossy quarterly magazine will continue in News Corp’s mastheads.
• The delicious 100 returns: The much-anticipated delicious 100 rankings will still highlight Australia’s top food experiences.

What This Means for PR:
This shift means delicious will play a bigger role in regional and state-wide food storytelling, making it an even more valuable target for food brands and venues outside capital cities. Expect Wednesday to be a key day for pitching.

3. The Rise of Freelancers, Sponsored Content & Paywalls in Australian Media

With ongoing media restructures and shrinking in-house editorial teams, we’re seeing a major increase in freelance contributors, a heavier focus on sponsored content, and more publications moving behind paywalls. These shifts are making PR placements more valuable—but also more challenging to secure.

• More freelancers: Publications are relying more on freelance journalists, meaning strong relationships with individual writers (not just editors) are now critical.
• Sponsored content is growing: More outlets are expanding their commercial content teams, making it harder to land organic editorial coverage
• Paywalls are expanding: With more content locked behind subscriptions, earned PR coverage is now premium real estate – but also harder to achieve. For example, Nine Publishing has seen strong conversion rates for investigations, local news, education stories, magazine features and Good Food Guide’s. Understanding what types of stories drive subscriptions can help shape your pitch. 

How to Cut Through: 

To navigate these changes and ensure your pitch lands with the right person, understanding who to pitch and how to tailor your story is key. Want to leave it to the pros? Get in touch.