Top 7 Benefits of Working with a Local PR Agency in Sydney

A local Sydney PR agency gives you access to years worth of relationships and expertise in the local market. If you are ready to invest in brand awareness, working with the right PR agency (hopefully us) is definitely worth it.

A PR agency will help you amplify your marketing efforts by connecting your brand, product or organisation with the right people. They help position your brand to effectively garner media and journalists attention. The right agency will help you define your key messages, demographics and strategies to reach your target audience.

So, what exactly are the benefits of working with a local PR agency in Sydney? Here are the top seven reason why partnering with a professional PR agency can take your brand to the next level:

1. Media Relations

Building relationships with journalists, influencers and media takes time (we’ve been doing it for over 10+ years). It involves carving out different story angles for different media that will resonate with their audiences. A PR agency will have the knowledge of the types of stories media outlets like to feature, helping you craft story angles suited to each media, increasing chances of picking up more coverage and more awareness.

Think of a PR agency as your personal cupid, matchmaking your brand’s stories with the perfect media partners. They’ve got the love arrows, and they know just how to aim them for maximum impact.

2. Media Assets

Imagery is crucial to capture media’s attention. It is essential to provide compelling assets that will grab media’s attention and fit their publication styles.

A PR agency will not just help you create assets that look good. You can expect that they’ll engage photographers used by the types of publications you want to be in. We use photographers that are regularly featured in Broadsheet, Delicious and Sydney Morning Herald.

3. Event Management

One way for PR agencies to entice journalists and influencers to spread the word about your brand is by holding PR events. These events may be for a product or venue launch or to re-connect with customers. Done right, a PR event provides memorable experiences and a delicious taste of your offer.

PR events can be challenging to organise, from coordination to execution. A PR agency can help manage end-to-end, using their contacts to source venues at reasonable rates, inviting top media and influencers, high-profile chefs, and knowledge of the best days and times to run events.

We recently organised a chef engagement event for Perfection Fresh to promote their product Cauli-Blossom. This involved picking a venue, sending invites to our database of chefs, securing 80 top chefs, menu creation, hosting, AV, and styling. Post event surveys showed 100% of chefs would now use Cauli-Blossom on their menu, compared to 30% of chefs who were using it before the event. Since the event, we have seen a huge update of the product around Sydney venues.

If you don’t have the manpower in your organisation to host an event, get in touch with our team to make an unforgettable experience.

4. Influencer Management

Influencer marking can be a complicated field to navigate; understanding the different types of influencers, finding the ones whose brand and personality align, negotiating fees, logistics of sending products, providing them with a clear and detailed brief, and tracking performance. If you want to work with Sydney influencers for your marketing campaign but you don’t have the resources internally you can work with a PR agency to help you manage all of this.

We recently managed an influencer campaign for healthy confectionary giants Noshu, who are committed to low-sugar and low-carb treats. Our mission for the influencers was to each showcase creative ways to promote their newest product, ‘75% less sugar Mind Blowing Jellies’. With a broad target audience of mums to nutritionist we wanted unique content from each influencer, so the audience felt it was authentic content from trusted sources. We engaged a mix of micro who have built great connections with their loyal followers and macro influencers looking to set viral trends. By handing over the influencer baton to Papaya, Noshu reached millions of Australians, spreading awareness of their new product and their key messages.

5. Press Release

Press releases are stories about your brand, company or product, that you’re essentially pitching to media in the hopes they turn into stories. Good press releases have an angle to grab media’s attention and include information that is concise but compelling. PR agencies will host a workshop to get to know your business, understand your key messages and target audiences, help articulate these in a press release and send them out to the right people who are likely to be interested.

6. Media Outreach

Staying in the know about which media outlets are most relevant for your brand is crucial. A PR agency in Sydney will have its finger on the pulse of media trends and ensure your crafted pitches go to the right people at the right time.

We recently worked with Korea’s largest food company, bibigo, who were looking to break into the Australian market. Our team identified the most influential media outlets and journalists in the food and business space. We crafted personalised pitches highlighting the significant investment into Australia and played on Australia’s love for Korean culture, securing coverage in top-tier publications, including Channel 7, The Daily Telegraph, Food & Drink Business and Inside FMCG. This media exposure drove product awareness and generated lots of buzz.

7. Media Training

For lots of our media pitching, we offer media an interview with a spokesperson from the company. This might be a phone interview, a quote or even a live cooking segment. A PR agency will provide thorough briefing and coaching to help your representative deliver the key messages confidently and with ease.

For example, we worked with celebrity chef Dan Hong to promote National Barramundi Day. Dan was scheduled for a series of high-profile media interviews, including radio, and Australia’s largest morning show, Sunrise. We conducted a comprehensive media briefing session, focusing on key messages and handling any difficult questions.