Get excited everyone because it’s a new month, which means *DRUMROLL*… new social media predictions!
To say that 2020 was a big year, is an understatement of the century. In a year of weirdness and never-seen-before circumstances, networks, businesses and people were forced to come up with brand new ways to connect and stay connected, many of which we will most likely carry over into 2021 (Zoom drinks, however, we are happy to leave in 2020).
Now, we’re not ones to toot our own horn (unless it’s rightfully deserved, which is…most of the time) but in the past we’ve been pretty bang-on when it comes to predicting what’s hot and what’s not in the social media world.
So, join us as we peer into our little crystal ball to present to you our social media marketing predictions for 2021!
1. Virtual live events
2. The Clubhouse craze
3. Sharing values through social media
1. Go live or go home
While 2020 was the year of video and virtual events, some businesses took it that step further with virtual LIVE events. While the prospect of streaming yourself live to an audience is undoubtedly daunting, it can also be very rewarding. It is a great way to connect with an audience in real-time, engage with them (e.g. answering a live FAQ) and build a new sense of community.
2. Clubhouse could be the next biggest thing
If you haven’t heard of Clubhouse yet, that’s about to change! One of the newest players to the social media game (having recently reached six million registered users as of 1 February), Clubhouse is entirely focused on live audio, where users can tune in to real-time conversations, interviews and discussions about any and every topic they’re interested in. Think of it as podcast meets Instagram live meets talkback radio. The catch? It’s currently invite-only. The creators, however, have noted that their goal is to complete the app’s beta stage, so they can open it up to everyone. With the likes of Oprah Winfrey, Paris Hilton, Elon Musk and even the Zuck himself showing up on the app, will Clubhouse be the next biggest thing?
3. Businesses with purpose
2020 was the year that sparked many an uprising – people found their voices on social media and businesses stepped in to elevate them. Whether you throw your support behind political, environmental or social issues (or all of the above), customers now look to the businesses they support as an extension of their own identity. Now more than ever, it is important to share what your business stands for, and clearly defined values will help you stand out from your competitors.
4. Don’t forget the personality
Social media is the most effective way to directly have a conversation with your customers: it comes right from the you, straight to their phones in the palm of their hand. Don’t you want to make that conversation a memorable experience? Then show off your personality! Make it fun and personable – we’re a big fan of the occasional pun or meme to get our point across, if you’ve been following Papaya for a while you would know!