THE FERNERY ROOFTOP
HOW WE GOT THERE
PR MARKETING CAMPAIGN
Papaya created a phased media campaign, tailoring media pitches to our strong network of contacts including Broadsheet, Delicious.com, Eat Drink Play, Sitchu, Mosman Living and The Daily Telegraph.
LOCAL BUSINESS EVENT
Papaya built a database of 200 local businesses and hosted an exclusive event to showcase the space for functions and events.
SOCIAL MEDIA MARKETING CAMPAIGN
The soiree rose events on social media reached over 40,000 people collectively and generated sell out events. Papaya’s targeted program leveraged people in the local area and sophisticated retargeting and demographic targeting.