THE FERNERY ROOFTOP
HOSPITALITY PR, INFLUENCER MARKETING, SOCIAL MEDIA MARKETING, FOOD AND EVENT PHOTOGRAPHY, GRAPHIC DESIGN
Following a successful launch, The Fernery needed a highly innovative and creative agency to establish a momentum marketing campaign. To generate some hot press coverage and social media buzz going into winter, Papaya developed Soiree Rose, a festival of all things rose at The Fernery. Papaya worked with the Fernery to establish a series of events including a ‘Brose’ tasting (boys who drink rose), a ‘dinner en pink’ themed launch party, pink gin dinner and a French Vs Australian wine masterclass.
HOW WE GOT THERE
PR MARKETING CAMPAIGN
LOCAL BUSINESS EVENT
Papaya built a database of 200 local businesses and hosted an exclusive event to showcase the space for functions and events.
SOCIAL MEDIA MARKETING CAMPAIGN
The soiree rose events on social media reached over 40,000 people collectively and generated sell out events. Papaya’s targeted program leveraged people in the local area and sophisticated retargeting and demographic targeting.
Papaya’s in-house photographer undertook a full pink themed shoot, delivering beautiful assets for media and social media.