THE FERNERY ROOFTOP Pr & Social Media Campaigns | Papaya PR

THE FERNERY ROOFTOP

HOSPITALITY PR, INFLUENCER MARKETING, SOCIAL MEDIA MARKETING, FOOD AND EVENT PHOTOGRAPHY, GRAPHIC DESIGN ​

Following a successful launch, The Fernery needed a highly innovative and creative agency to establish a momentum marketing campaign. To generate some hot press coverage and social media buzz going into winter, Papaya developed Soiree Rose, a festival of all things rose at The Fernery. Papaya worked with the Fernery to establish a series of events including a ‘Brose’ tasting (boys who drink rose), a ‘dinner en pink’ themed launch party, pink gin dinner and a French Vs Australian wine masterclass.

Papaya established a comprehensive PR, local business and social campaign to drive The Fernery to be top of mind again for socialising and functions.

RESULTS

TRAFFIC

More than 60 local business people attended the function generation event.

COVERAGE

High impact coverage across Broadsheet, delicious.com, Eat Drink Play, Sitchu, Mosman Living and The Daily Telegraph

TRENDING

Sell out events and reach of over 40,000 locally on social channels

HOW WE GOT THERE

PR MARKETING CAMPAIGN

Papaya created a phased media campaign, tailoring media pitches to our strong network of contacts including Broadsheet, Delicious.com, Eat Drink Play, Sitchu, Mosman Living and The Daily Telegraph.

LOCAL BUSINESS EVENT

Papaya built a database of 200 local businesses and hosted an exclusive event to showcase the space for functions and events.

SOCIAL MEDIA MARKETING CAMPAIGN

The soiree rose events on social media reached over 40,000 people collectively and generated sell out events. Papaya’s targeted program leveraged people in the local area and sophisticated retargeting and demographic targeting.

FOOD PHOTOGRAPHY

Papaya’s in-house photographer undertook a full pink themed shoot, delivering beautiful assets for media and social media.

FIND OUT HOW WE CAN DELIVER KICKASS EVENTS

Cocktails in the rose bar that were created for a social media marketing campaign
Girls Cheersing in photo that was apart of the media marketing events by papaya
Media Marketing using imagery taken by papaya of good and wine
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