Having high-quality images and videos are great, but how should we post them to gain the best engagement? From single images to carousel posts, to videos and reels, the types of posts that can be shared on Instagram have evolved.
Over the last few years engagement rates have seen a decline for video, image and carousel feed post types. The reason? Instagram Reels. It’s not all doom and gloom, carousel posts have consistently had the highest average engagement rates of all feed post types (except Reels). Earning nearly double (1.5X) the reach and triple the engagement than regular posts on Instagram. So, if you want to boost your engagement on Instagram, getting creative with carousel posts is a great first step.
Some other great ways to bring up post engagement include hosting a giveaway, sharing user generated content, engaging influencers and revealing a little BTS action. How does this impact your food and beverage social strategy? By showcasing a product or service through a competition, you are inviting users to tag friends, share the post and follow your page, which will generate excitement and reach new audiences at a pretty low cost.
We’ve collated some of our recent work for our clients, showing you some examples for types of engaged posts.
We love a competition and so does everyone else! Recently we ran a product giveaway for Strength Meals Co. Within three days this has over 6,000 views and 70 comments.
Check out this amazing recipe and image from user generated content for Australian barramundi.
Engaging influencers is a surefire way to engage and expand the reach of your brand on social media. In a recent PR campaign for Pitango we reached out to top foodie influencers to promote their yummy soups.