TERMINUS PYRMONT
Venue Launch, Social Media Marketing, Food and Venue Photography, Event Photography, Video, Graphic Design
Relaunching a building that has been dormant for over 30 years is no easy feat. Papaya was selected from a line-up of agencies to relaunch ‘The pub that Sydney forgot’. Shrouded in mystery after it called ‘last drinks’ three decades ago, the iconic vine covered façade of the Terminus Pyrmont finally revealed a stylish alfresco courtyard, cocktail lounge and terrace, a boutique hotel and traditional public bar.
RESULTS
Television
Over 20 pieces of high impact coverage including secured National TV coverage with Channel Nine News, Channel Ten News and Studio 10.
Web
A fully functional and responsive website showcasing this amazing new Sydney pub.
Trending
Before the hotel had even launched to Sydneysiders, we had reached over 400k users on social media and gained over 1500 subscribers to the mailing list, 2,600 Facebook fans and 1,000 Instagram followers within exact area target audiences.
Photography
Image library of over 100 photos that created compelling social media and media content, creating an awesome foundation for the campaign.
Local Coverage
Local coverage with The Sydney Morning Herald, Broadsheet Sydney, Timeout Sydney, The Shout, Concrete Playground and Pubtic.
National Coverage
National news coverage with News.com.au, Delicious Magazine, Domain News, Commercial Real Estate and MSN News.
HOW WE GOT THERE
PR Hotel Launch
Papaya brought to life the stunning historical story of the Terminus and embarked on a media pitching program targeting TV news stations, local media, online trend driven outlets and foodie media.
Social Media Marketing
Papaya embarked on a phased social program that targeted key demographics of the local Pyrmont area. Our objectives were first creating excitement and generating awareness for the re-launch of the refurbished venue. Once the venue launched, we implemented a momentum ad and content strategy that would engage with local businesses and community to continue growth and brand awareness, driving foot traffic, function and accommodation bookings.
Website & Design Development
Papaya created an engaging and interactive website featuring the different areas of the venue, plus AirBnB and online booking plugins. As part of the development of the website, using our SEO specialist we optimised the website to perform well in Google search.
Venue & Food Photography
Papaya managed and delivered a styled venue and food photography shoot in preparation to launch the venue as well as ongoing food and event photography for social media. These images enabled the venue to launch with their best foot forward and attributed to securing stories in key publications.
Promotional Video
We created a professional, high energy promotional video which showcased the amazing brand-new Terminus Pyrmont. The video was used to promote the launch of the venue and ran as an ad on social media to engage with the local Pyrmont community and drive foot traffic into the venue post launch.
Find out how we can deliver a kickass campaign for you...
