SEVEN MILES COFFEE ROASTERS
SEO, Social Media, Digital Media
Seven Miles was looking for a digital and social media strategy that would see them attract new customers and become an industry leader in the coffee space. Papaya embarked on a SEO, digital and PR driven campaign to secure these results. Targeting café owners and operators and using sophisticated remarketing, Seven Miles saw some fantastic metric increases both to the quality and quantity of leads.
RESULTS
Social Media
25% increase in social media impressions and nearly 30% increase in engagement on social media.
SEO
5.9K new ranking keywords due to SEO development.
Growth
Growth in quality café leads and sales.
Web
Dwell time on site increased to 4% longer.
Traffic
Organic traffic growth of 5.2% during an 8 month period.
HOW WE GOT THERE
SEO & Social Media Marketing
Using thought leadership content from the coffee gurus at Seven Miles, Papaya has executed an ongoing social media and SEO program to attract café partners and take them on a journey with our content. The focus has been attracting fresh customers and generating relationships with them via remarketing content they will genuinely be interested in using specific target audiences.
Find out how we can create a kickass Digital & Social Media Campaign:
