RESTAURANT MARKETING & PR
Restaurant marketing that drives bookings
Restaurant and hospitality launch marketing specialists.
Marketing specifically for restaurants, bars, pubs and clubs requires top contacts with the right media and a social media model that works.
Our restaurant marketing services include:
Some of our recent RESTAURANT marketing WORK include
Castle Towers
The marketing launch of 12 new restaurants including Betty’s Burgers, Guzman Y Gomez, Taste of Shanghai, Papa-Rich and more as part of Castle Towers Piazza –
Launch PR coverage across Concrete Playground, Urban List, Broadsheet, Time Out and Delicious plus local media coverage in Hills District Times and Hills District Mums.
An influencer campaign that delivered more than 20 social posts to over 400,000 followers, 7,000 likes and 200 comments.
Terminus Pyrmont
We were part of the relaunch of the iconic Terminus Pyrmont, which stood dormant for over 30 years. Therefore we hit go on a PR, social media marketing launch. As well as this we initiated website design and development and multiple photography shoots. This was to ensure there was plenty of on brand, beautiful content to pitch to media and have across socials and website.
Before the hotel had even launched to Sydneysiders, reach was at 400,000 users on social media and gained over 1,500 subscribers to the mailing list, 2,600 Facebook fans and 1,000 Instagram followers with exact geo targeting in the local area.
Local coverage with The Sydney Morning Herald, Broadsheet Sydney, Timeout Sydney, The Shout, Concrete Playground and Pubtic.
National news coverage with Channel 10, Channel 9, Studio 10, News.com.au, Delicious Magazine, Domain News, Commercial Real Estate and MSN News.
Packed venue from launch
Fernery Mosman
The Fernery Mosman launched its sky garden, rooftop bar in Mosman, North Shore as the ‘place-to-be-seen’. We embarked on a restaurant event marketing program to help in supporting key events such as the very successful and delicious ‘Croissants and Petanque’.
Fernery’s PR campaign secured over 20 pieces of high impact coverage in publications. These included The Daily Telegraph, Broadsheet, Urban List, Concrete Playground and Mosman Daily.
Restaurant launch for Colombo Social
Papaya created a PR and social media campaign for the launch of Colombo Social, a social enterprise restaurant and bar in Enmore, Sydney.
The campaign was ran in a phased approach.
Phase #1 to build anticipation, hype and engage with a range of metropolitan and online media publications.
Phase #2 to continue building excitement around the newly launched restaurant
The PR component saw over 30 pieces of public relations media coverage. These were across Sydney Morning Herald’s Good Food, Daily Telegraph, Broadsheet, Urban List, Concrete Playground. It also saw segments on radio station 2GB and SBS television program Small Business Secrets.
Woah they said...
Catherine and the team are incredible!
Their genuine warmth, understanding of our requirements and exceeding all our expectations have blown us away.
We want to say a huge thank you for going above and beyond for us at Colombo Social and for sharing our vision of trying to make the world a better place.
– Shaun Christie-David, Co-Founder Colombo Social
FAQ's
How much does a restaurant marketing campaign cost?
Get a budget launch from as little as $6,000 which will get you into key media. The full-service launch packages including PR, social media and function marketing start from $20,000. A marketing campaign for an event will start at $3,000
Am I a good client for Papaya?
Generally, Papaya works with hotel and restaurant groups rather than standalone venues. That said if you have a large format venue or exciting story to tell, we would love to hear about it.
What sets Papaya apart from other marketing agencies?
We are the hospitality launch specialists. Papaya’s expertise in social media, design, photography and PR means we can provide all the services to have a value-driven launch without the expense of large, cumbersome agencies.
What is the process of working with Papaya?
Papaya has a very structured and transparent approach to working. Expect to get a monthly breakdown of your content, results and an ad planner for the coming month so your senior management team can see everything at a glance.
How do you measure the results of social media marketing?
At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.
When is the best time to work with us?
Ideal timing is to speak to us at least 4-6months before product launch. That said, if you are a start-up, it’s crucial to get widespread distribution prior to investing in agency marketing.
