Articles on LinkedIn are nothing new. Longform writing has long been a feature of the professional platform, but for the first time, pages (AKA brand accounts) will be able to post articles too!
So, what does this mean for your business?
FACEBOOK REELS INTRODUCED IN THE US
On September 29th it was announced the reels would now be available on FB, as well as IG (in the US). Given the way these rollouts work, we can expect this feature to reach Australia soon as well.
What it means:
TIKTOK REACHES 1 BILLION USERS
Speaking of video content… the TikTok trend is running strong. At the end of September, TikTok accounted that it reached over 1 billion users confirming that the super-addictive platform is here to stay.
How it relates to your brand:
FACEBOOK’S META REBRAND
Unless you’ve been hiding under a rock, chances are you’ve heard about Facebook’s rebrand to Meta. “Under the Meta umbrella,” dezeen explains, “the company is now attempting to create a platform where users will be able to ‘socialise, work, learn, play, shop and create’ across various apps.”
How it affects your social media marketing: