BRAND PR, INFLUENCER CAMPAIGN, SOCIAL MEDIA MARKETING, BRAND AND EVENT PHOTOGRAPHY, GRAPHIC DESIGN
Sydney’s hottest new gin brand and distillery, Manly Spirits approached Papaya to launch the all new Blackfin Coffee Liqueur and create a groundswell of traction for their brand.
HOW WE GOT THERE
What started as a green coffee bean led to the Northern Beaches’ first Espresso Martini Festival. To promote the festival and product Papaya developed a multi-faceted campaign.
PR MARKETING CAMPAIGN
Papaya created a strategic PR campaign and tailored pitching program to key media and online trend publications with strong contacts such as Broadsheet, Concrete Playground, Urban List and trade publications that would generate awareness with bartenders and restauranteurs.
SOCIAL MEDIA MARKETING
We implemented a three-month funnel and content strategy around reaching new audiences nationally, re-marketing to people who have engaged with branded content, and using video to tell the Blackfin story.
For the Blackfin launch our in-house designer created artwork which was in-line with the Blackfin bottle branding and was implemented across invites, social media event covers, Eventbrite and websites. Ongoing, Papaya also created graphics for events and promotions to be used across social media.
To establish a brand identity for each gin, vodka and liqueur product, we created a brand photoshoot to bring the personality of each product to life. Whether it be dark and moody or light and bright, these assets form consistency across social media content, website, eDM’s and other marketing assets.