Sydney’s hottest new gin brand and distillery, Manly Spirits approached Papaya to launch the all new product, Blackfin Coffee Liqueur and create a groundswell of traction for their brand.
HOW WE GOT THERE
What started as a green coffee bean led to the Northern Beaches’ first Espresso Martini Festival. To promote the festival and product Papaya developed a multi-faceted campaign.
PR MARKETING CAMPAIGN
SOCIAL MEDIA MARKETING
We implemented a three-month funnel and content strategy around reaching new audiences nationally, re-marketing to people who have engaged with branded content, and using video to tell the Blackfin story.
To establish a brand identity for each gin, vodka and liqueur product, we created a brand photoshoot to bring the personality of each product to life. Whether it be dark and moody or light and bright, these assets form consistency across social media content, website, eDM’s and other marketing assets.