Leveraging LinkedIn

By Jess Begg

Whether you’re part of the 774 million LinkedIn users or not… there’s no doubt you’ve heard a lot about this social platform. You might know it as primarily a professional tool, used to research businesses or apply and secure work. But there are many more benefits beyond that! LinkedIn can be a powerful addition to your social media content strategy.

When people think about social media marketing, they often reference the big three: Instagram, Facebook and Twitter. And these days TikTok also takes a leading role. All of these are excellent platforms – however if you are not leveraging LinkedIn, your business may be missing out on reaching its fullest potential. Statistics show that this platform generates leads 227% more effectively than Facebook and Twitter. LinkedIn has the ability to:

Improve brand awareness
Build your network
Boosting leads and conversions
Increasing revenue
Fostering business relationships and partnerships
Sharing content
Driving traffic to your website

The platform also allows you to gain access to useful features related to analytics, connections, and brand building. So, now that we know the importance of LinkedIn and why it’s worth the investment, let’s move on to our 5 top tips for leveraging it in the best possible way:

1. Be consistent

You can be sure that regular content builds trust with your audience. We recommend having a schedule of regular content to share, whether daily or weekly, and research which times are seeing the best engagement.

2. Vary post lengths

Both longer content and shorter content have an important place on LinkedIn. Longer content can capture your readers attention for extended periods of time and lead to a increased time spent on your page. Whilst shorter content can cut straight to-the-point and is short, sharp and powerful. Currently in the world of social media marketing, the statistics reveal that short-form content is hot right now! But ensuring a variation in the lengths of posts, will build excitement and anticipation. Make sure to also include imagery and/or video to accompany your content where possible.

3. Use hashtags

Similarly to Instagram, hashtags are a great way to improve your marketing strategy. These simple words or phrases have the power to expand into new audiences, industries and niches. Hashtags can also be used to add emphasis and clarity to your posts. Do some research into the hashtags relevant to your industry that have a wide following and see how often they are being used to give you the greatest chance of success.

4. Share external content on the platform

It’s important to keep aware that LinkedIn’s algorithm supports external links to blogs and websites. Therefore, you are sure to find success if you post other people’s content on your platform – as long as it is both relevant and valuable! It’s a good idea to tag them or use hashtags to give credit where credit is due. You might even find that they re-share your content which can increase your visibility.

5. Optimize your profile

Search engine optimization (SEO) is an important way to get your profile seen by people who are searching LinkedIn for key terms that you want to be found for. You can add these key words to different sections of your page, such as your headline, summary or experience to increase your exposure.

To find out more about which social platforms are worth the investment, and the tips and tricks for success, read our blog on TikTok here.