Launch PR - Professional Direct Product Marketing | Papaya


Often your high value target market is within 1km of your hotel, restaurant or precinct.
Why aren’t you getting those high value function and event customers?
Or if you’re a B2B product, how come the food service industry doesn’t know who you are?

We have the solutions to your launches and function marketing problems.

We can put you in touch with potential customers for food & beverage product and venue launches by targeting them directly. Clients usually see direct function and product sales within days…

How, you ask? We get into the inbox of your customer and provide an experience they cannot resist.

Custom built databases 

Personal outreach by dedicated Papaya team members

Exclusive functions

Follow up and remarketing

Proven function sales

B2B product sales

Sri Lankan eatery Colombo social. Photography for PR Launch of Soft shell crab taco

As one of the only agencies to offer this bespoke direct marketing offer, we also ensure that you retain communication with these customers and it’s the start of a beauuutiful and fruitful relationship.


Check out our direct product marketing experiences for the Australian Barramundi Farmers Association, Japanese Wagyu Association and Colombo Social

Woah they say...

Catherine and the team are incredible!
Their genuine warmth, understanding of our requirements and exceeding all our expectations have blown us away.
We want to say a huge thank you for going above and beyond for us at Colombo Social and for sharing our vision of trying to make the world a better place.

– Shaun Christie-David, Co-founder of Colombo Social

Our event in Sydney was very successful. We had so many people and media participating in our event because Papaya is trusted by many people from within the industry including chefs and publications. We definitely would choose to work with Papaya again and we are looking forward to working with Papaya in the future.

Japan Livestock Products Export Promotion Council

Sri Lankan eatery Colombo social. Photography for PR Launch of cocktails
Sri Lankan eatery Colombo social. Photography for PR Launch of feature wall
Launches and Events Someone pouring a fish broth from a teapot onto a Barramundi Dinner for their B2B Campaign Event
Japanese Wagyu Event in Sydney, Chef displaying Wagyu beef on knife to audience
Wagyu Beef steaks cooking on a grill with flames
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