LAUNCH PR & LAUNCH MARKETING
Our epic launch skills – for both virtual and physical launches - guarantee all the right people in all the right places will know about your product or service.
Timing is everything when it comes to the ideal launch, and so is building a PR launch plan. Papaya are the experts in launch PR and launch marketing with kick ass launch programs that we have tried and tested. We know how to reach the right people and land the best media placements, and are happy to tailor our approach to perfectly suit your product or service.
Seriously Clever Concepts
Top Quality Imagery
Winning Media Releases
Intelligent Media Pitching
Media & Social Media Connections
Sleek Event Planning
A-List Guest Lists
RSVP Management
Detailed Event Run Sheets & Event Execution
Active follow-up – no opportunity missed
Some of our recent PR launch campaigns
- A 6 week two-tiered media launch including polished media event at the venue, plus tailored media campaign
- Social media utilised as a clever teaser campaign tool
- High impact results reaching audience of 10+ million
- Planned and managed launch lunch event for 50 key media and social media
- Crafted media release and pitching campaign that secured media coverage with audience reach of 26+ million
Public relations and event launch to herald that catering queen Simmone Logue’s ready-made meal company was announcing a major expansion nationwide.
- Planned and managed pr product launch lunch event for 50 key media and social media
- Crafted media release and pitching campaign that secured media coverage with audience reach of 26+ million
- PR launch campaign to showcase multiple new Millon Wine products and build brand awareness with mixed focus on consumer and trade media
- Maximised novel hook of their sensory pack landing publicity for gift guides over Christmas, Mother’s Day and Father’s Day
- Social media reach of 300+ thousand and targeted media reach of 8.3 million
- PR launch for luxury superyacht The Jackson needed a comprehensive launch strategy to get extensive media coverage in the Sydney area.
- Invited media to cover the arrival of the superyacht in Sydney Harbour with secured television news coverage, digital and print media
- Targeted function and events media to gain traction with key audience
- PR launch for luxury superyacht The Jackson needed a comprehensive launch strategy to get extensive media coverage in the Sydney area.
- Invited media to cover the arrival of the superyacht in Sydney Harbour with secured television news coverage, digital and print media
- Targeted function and events media to gain traction with key audience
Woah they say...
Papaya was selected as Seven Miles Coffee Roasters’ PR and social media agency after a competitive pitch process and we’ve genuinely loved working with them as our partners. Leading the PR and social media for an important launch of a new brand for our business, the team’s approach to generating quality content and in-depth social media targeting means we are reaching both the audiences of baristas and consumers that we need to engage with for the success of the brand. Easy to work with and responsive, we’ve since begun expanding their remit and would recommend them to any food and beverage business looking for PR and social media.
– Simone Ruskin, Acting Marketing Manager Seven Miles Coffee Roasters
FAQ's
How much does social media marketing cost?
Social media services range from $1,000-$3000 ex GST per month depending on the client’s objectives and budget. There also needs to be a budget allocated for Facebook advertising monthly.
What sets Papaya apart from other social media agencies?
Papaya’s expertise in social media, design, photography and PR means we can provide all the services to have a HOT social brand and specific analytical demographic targeting without the expense of large, cumbersome agencies.
Papaya has a very structured and transparent approach to working. Expect to get a monthly breakdown of your content, results and an ad planner for the coming month so your senior management team can see everything at a glance.
At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.
The best time is when:
- You are growing to the point that you need your social media services done properly
- You are launching a product, precinct or venue to the market. We recommend start-ups have distribution of their product / service before engaging a social media agency – although you can check out all our free resources.
