The types of Instagram posts have evolved over the years, from single images to carousel posts to videos. Across all our social media marketing campaigns, carousel posts perform best when it comes to engagement. More on this in our next blog ‘The best types of Instagram posts for engagement’.
Instagram has rolled out grid pinning, a feature that allows you to place up to three posts (including Reels) at the top of your profile grid. For our food and beverage friends we recommend taking full advantage of this feature to highlight promotions and events. For example, at The Oaks Hotel, we have pinned their weekly Trivia night, so it becomes the first thing people see on their grid.
How does it work? These steps will help you get more visibility for your top three posts.
Short videos are the leading content format across social media. Instagram is one skip away from becoming an immersive feed as it currently tests making reels the sole video format with select users. Keep your eyes peeled for our next blog with our tips and tricks to shoot great videos/reels.