JIMMY GRANTS - Papaya PR

JIMMY GRANTS

HOSPITALITY PR LAUNCH ​

Celebrity Chef George Calombaris is a Melbourne legend in the food and beverage scene so when embarking on a launch for his new Sydney restaurant in Bondi, Jimmy Grants, the team at MADE Establishment turned to Papaya for help.

RESULTS

TRENDING

An influencer campaign that delivered social posts to over 182,000 followers, bringing in 149,000 likes and 120 comments

ONLINE COVERAGE

High impact online coverage across Concrete Playground, Broadsheet, TimeOut, and Delicious

PRINT COVERAGE

Print coverage in Sydney Morning Herald’s, Good Food and Sun Herald's Sunday Life

LOCAL COVERAGE

Local media coverage in Wentworth Courier to connect with the local audience

HOW WE GOT THERE

PR FOOD RETAILER LAUNCH

Papaya created a comprehensive media and influencer relations campaign to generate awareness about the launch of Jimmy Grants x Yo-Chi in Bondi Junction.  
On a limited budget, Papaya focused on a high tailored and targeted media strategy, pitching angles to editors that varied from the norm. For example, Papaya uncovered the migrant history that inspired Jimmy Grants and combined this meaty story with the hook of the new Sydney venue to secure valuable coverage, overall reach exceeded a whopping 1 million!

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