HOSPITALITY PR LAUNCH
HOW WE GOT THERE
PR FOOD RETAILER LAUNCH
Papaya created a comprehensive media and influencer relations campaign to generate awareness about the launch of Jimmy Grants x Yo-Chi in Bondi Junction.
On a limited budget, Papaya focused on a high tailored and targeted media strategy, pitching angles to editors that varied from the norm. For example, Papaya uncovered the migrant history that inspired Jimmy Grants and combined this meaty story with the hook of the new Sydney venue to secure valuable coverage, overall reach exceeded a whopping 1 million!