Hospitality PR Launch: Jimmy Grants | Papaya PR


Hospitality PR Launch

Celebrity Chef George Calombaris is a Melbourne legend in the food and beverage scene so when embarking on a launch for his new Sydney restaurant in Bondi, Jimmy Grants, the team at MADE Establishment turned to Papaya for help.



An influencer campaign that delivered social posts to over 182,000 followers, bringing in 149,000 likes and 120 comments

Online Coverage

High impact online coverage across Concrete Playground, Broadsheet, TimeOut, and Delicious

Print Coverage

Print coverage in Sydney Morning Herald’s, Good Food and Sun Herald's Sunday Life

Local Coverage

Local media coverage in Wentworth Courier to connect with the local audience


PR Food retailer launch

Papaya created a comprehensive media and influencer relations campaign to generate awareness about the launch of Jimmy Grants x Yo-Chi in Bondi Junction.  

On a limited budget, Papaya focused on a high tailored and targeted media strategy, pitching angles to editors that varied from the norm. For example, Papaya uncovered the migrant history that inspired Jimmy Grants and combined this meaty story with the hook of the new Sydney venue to secure valuable coverage, overall reach exceeded a whopping 1 million!

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Pr Launch of George Colombaris Celebrity chef holding items from his new menu at Jimmy Grants
PR Launch, Items from new menu at Jimmy Grants in a flatlat
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