Retail PR Agency Sydney | Papaya PR


Social Media Marketing | Digital Marketing | Public Relations | Influencer Campaigns | Photography & Video

We’ve worked with some of the industry’s biggest retailers and property groups to launch new retail precincts, stores and drive people through the door.  


From Mirvac to QIC and Cbus, Papaya’s high-profile PR and social media work has helped some of the best retail centres in Australia launch with a bang. 


With our savvy PR team, we can get you into all the right publications including: Broadsheet, Urban List and Concrete Playground.  


Our social media team will generate a cult following and genuine engagement with incredible content from our in-house photographer and designer and precise targeting with analytics. 


Using stunning professional photography, animated graphics and short-form video, our campaigns capture your target audience’s attention to get your business noticed.

Our retail marketing services include

Specifically tailored to get coverage for retail clients in some of the most enviable publications like Broadsheet, Urban List, Concrete Playground and TimeOUT.

led by KAPOW campaign strategies that get results, targeting specific audiences’ groups.

That make headlines specifically for stores and retail precincts.

That generates media coverage and social media engagement.

Influencer Marketing

With a niche and micro approach to tap into your local communities.

Digital Marketing

Target and retarget your potential customer base + drive retention and loyalty.

Event Creation & Management

For media, building databases of your exact customer and target media.

That is on-brand and engages your target audiences.

Blogs to inspire your retail venue...

papaya Instagram account

How to get more followers through design for food and beverage brands

Struggling to get your social media Instagram feed looking flawless?

Hospitality Launch of the Union Place Hotel, photo taken from front of refurbished building

3 things you need to know BEFORE your hospitality marketing launch campaign

Today, we’re going to talk about the things we wish we could rewind the clock on, and tell clients before they embark on their hospitality launch campaigns.

Woah they say...

papaya logo quotation mark

I have worked with Catherine and the Papaya Team on several key social projects for some of Australia’s highest performing shopping centres and have never been let down by the work delivered. In the fast pace environment of retail, Papaya delivered on time and on brief, delivering results above expectation every time. Responding easily to tight deadlines, the turnaround on each segment of the programs was delivered without a hitch, with the team communicating every step of the way. Management of social media channels and influencer engagement was delivered within brand guidelines, and public relations support was effortless.

– Jacinda Robinson, Director of Robinson Blake Marketing Communications


What sets Papaya apart from other retail marketing agencies?

We get retail. Our team specialises in retail social media, PR and digital marketing specialists and we understand the complex stakeholder management involved. We get our hands dirty to act as an extension of your team by delivering kickass results.   

What is the process of working with Papaya? 

Papaya has a very structured and transparent approach when executing a PRsocial media and digital campaigns. Expect to get a customised pitching program with detailed pitching for each publication along with a social media ad strategy. We don’t shy away from frequent updates on progress and analytical monthly reporting.  

How do you measure the results of a retail marketing campaigns?

At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.  

When is the best time to work with us?

Ideal timing is to speak to us at least 4-6months before launch and a minimum of 8 weeks before your event.  

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