Retail
We’ve worked with some of the industry’s biggest retailers and property groups to launch new retail precincts, stores and drive people through the door.
From Mirvac, JLL and Cbus, Papaya’s high-profile PR and social media work has helped some of the best retail centres in Australia launch with a bang.
With our savvy PR team, we can get you into all the right publications including: Broadsheet, Urban List and Concrete Playground.
Our social media team will generate a cult following and genuine engagement with incredible content and precise targeting with analytics.
Using stunning professional photography, animated graphics and short-form video, our campaigns capture your target audience’s attention to get your business noticed.
SERVICES
Retail Public Relations
Specifically tailored to get coverage for retail clients in some of the most enviable publications like Broadsheet, Urban List, Concrete Playground and TimeOUT.
Influencer Marketing
With a niche and micro approach to tap into your local communities.
Photography & Video
Professional photography and video that will land media coverage and engage a social media audience
Social Media Marketing
Award winning social media experts! Reach your target market and grow your audience with compelling content and strategic social media advertising. Target and re-target your potential customer base and drive retention and loyalty.
SOME OF OUR RECENT RETAIL CAMPAIGNS INCLUDE
Newmarket Dining
Newmarket Dining is Sydney’s newest food and lifestyle precinct located in the heart of Randwick, Sydney. Papaya created a comprehensive retail PR and social media marketing strategy to build excitement and hype within the local community.
We launched five brand new up-market retail and dining eateries including RaRa Ramen, Baccomatto Osteria, Café McKenzie, Cali Press and Gelato Messina.
We engaged with local, major metropolitan, online media and trade publications which generated over 30 pieces of coverage in publications including: Sydney Morning Herald’s Good Food, Broadsheet, Time Out, Concrete Playground, Eat Drink Play, delicious and Hospitality Magazine.
Within the first three weeks of working with Newmarket’s social media channels, Papaya achieved a reach on Facebook of 94,618. Average engagement on Instagram within the first three weeks close to 60% increase.
Castle Towers by QIC
The marketing launch of 12 new restaurants including Betty’s Burgers, Guzman Y Gomez, Taste of Shanghai, PappaRich and more, transforming the Piazza into a food destination for the Hills community.
We embarked on a high impact relaunch campaign that set popular online media channels and social media abuzz.
Key Results:
We secured valuable launch PR coverage across Concrete Playground, Urban List, Broadsheet, Time Out and Delicious plus local media coverage in Hills District Times and Hills District Mums.
As a component in our launch campaign we also reached out to key influencers like mummy bloggers and delivered more than 20 social posts to over 400,000 followers, 7,000 likes and 200 comments.
Broadway by Mirvac
Upstairs at Broadway Sydney’s shopping centre sits an incredible dining precinct bringing together the streets of Asia, food-porn burgers, artistic cakes, loaded pizzas and more. Retailers include Burger Project, Guzman y Gomez, Passion Tree Velvet and other delicious food outlets.
Sitting above the high foot traffic lower levels, Papaya was tasked with showcasing these incredible food retailers to drive foot traffic up, up, up.
Some of the results from our retail campaign, a total of 106 food influencer and local posts were shared, reaching over 904,912 followers and a total of 20,015 likes and 1,898 comments.
Blogs to inspire your retail venue...
Effective Retail PR Strategies in Sydney
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Behind The Scenes: Crafting Successful Sydney PR Campaigns
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Woah they say...
I can’t thank Papaya enough for the incredible work they’ve done for our social channels. From the moment we engaged with them, their professionalism and expertise were evident. I highly recommend their services.
– Houaida Susnig, Marketing Manager, JLL
FAQ's
What sets Papaya apart from other retail marketing agencies?
We get retail. Our team specialises in retail social media, PR and digital marketing and we understand the complex stakeholder management involved. We get our hands dirty to act as an extension of your team by delivering kickass results.
What is the process of working with Papaya?
Our approach at Papaya is structured, transparent and responsive. Our hands-on-approach means we’re ready to address your needs, with regular progress meetings to ensure alignment and an activity tracker to monitor progress. Our live reporting provides real-time insights into performance. With Papaya you an expect a partnership built on communication, accountability and shared success.
How do you measure the results of a retail marketing campaigns?
At the beginning of every campaign we set KPI’s benchmarked on your business objectives, providing regular updates and monthly reports.
When is the best time to work with us?
Ideal timing is to speak to us at least 4-6months before launch and a minimum of 8 weeks before your event.
