Hospitality and Restaurants PR Agency Sydney | Papaya PR

Hospitality & Restaurants

Hospitality PR | Restaurant Launches | Social Media Restaurant Marketing | Influencer Marketing | Photography & Video | Graphic Design | Website & SEO

You’ve got one shot with your launch program, so you need the experts on your side. Papaya does hospitality launches and momentum campaigns with impact.  


Marketing specifically for restaurants, bars, pubs and clubs requires top contacts with the right media and a social media model that works. 


If you are launching a new venue or re-vamping a space, we do comprehensive hospitality PRbranding, social media and influencer campaignwhich will drivpeople to the venue at the most crucial timelaunching!  

Our hospitality & restaurant services include


Get into the media that will launch your restaurant or campaign with a bang including: Broadsheet, Urban List, Concrete Playground and more.

We build databases of your exact customer. This could be local EAs, creative businesses, business parks or community groups. 

Beautiful content, specifically designed to drive social media engagement and secure news media coverage. 

Build a following before you launch with incredible content from our in-house photographer and designer + precise targeting with analytics.

Branding & Design

Get a beautiful and Instagram-able brand that will set your business apart from the clutter of Sydney restaurants.

Blogs to inspire your launch...

Alala The Oaks

How to launch a restaurant on social media.

Everything you need to know about how to launch your hospitality venue with a social media marketing campaign!

Hospitality Launch of the Union Place Hotel, photo taken from front of refurbished building

3 things you need to know BEFORE your hospitality marketing launch campaign

Today, we’re going to talk about the things we wish we could rewind the clock on, and tell clients before they embark on their hospitality launch campaigns.

Woah they say...

papaya logo quotation mark

We have been working with Catherine, Liana and the Papaya team for over a year now for all our PR and Digital Marketing Strategies. Our relationship has been a close collaboration of Ideas, planning and activations and we consider Papaya an extension of our marketing team. This hard-working team know the Food & Beverage industry and relevant media inside and out. Their creative drive, topped with willingness to go above and beyond the scope of the project has been played an essential role in the development and implementation of all our marketing plans. I would Highly recommend this team for all unique Branding, PR and Digital requirements.

Adam George, The Fernery Mosman


How much does a restaurant marketing campaign cost?

Get a budget launch from as little as $6,000 which will get you into key media. The full-service launch packages including PR, social media and function marketing start from $20,000.  A marketing campaign for an event will start at $3,000 

Am I a good client for Papaya?

Generally, Papaya works with hotel and restaurant groups rather than standalone venues. That said if you have a large format venue or exciting story to tell, we would love to hear about it.  

We are the hospitality launch specialists. Papaya’s expertise in social media, design, photography and PR means we can provide all the services to have a value-driven launch without the expense of large, cumbersome agencies.  

What is the process of working with Papaya? 

Papaya has a very structured and transparent approach to working. Expect to get a monthly breakdown of your content, results and an ad planner for the coming month so your senior management team can see everything at a glance.  

How do you measure the results of social media marketing?

At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.  

When is the best time to work with us?

Ideal timing is to speak to us at least 4-6months before launch and a minimum of 8 weeks before your event.

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