FOOD AND BEVERAGE | INDUSTRIES | Papaya PR

Food & Beverage

PR | Social Media Marketing | Influencer Marketing | Digital Marketing | Photography & Video | SEO & Website

Our food and beverage marketing team will get you eyeballs where it matters most across PR, social media and trade industry marketing.  

 

We’ve worked with the best F&B products covering FMCG, organic, farming and more to create campaigns with impact. 

Our food & Beverage services include

PR

Get into media that will launch your product, restaurant or campaign with a bang including: Good Food, Broadsheet, Urban List, Concrete Playground and more.

Build awareness with a campaign that will utilise precise targeting with analytics and compelling content.

We’ve worked with some of the best celebrity chefs in Australia including Josh Niland, Matt Moran, Adam Liaw, Colin Fassnidge, George CalombarisAnaliese Gregory, Jacqui Chillinor and more.

Make your website work harder for you by optimising pages with key search terms, a more simplified user journey and beautiful content that will make people want to click

Engage your exact potential customers 1:1 with an unforgettable experience ideal for targeting retail buyers, chefs and food manufacturers who could be customers of your product.

Product Launches

That make headlines specifically for food and beverage brands or products.

Get a beautiful and Instagram-able brand that will set your business apart from the clutter of products, restaurants and hotels nationally.

That bring your ingredient to life in a beautifully styled and exquisite way.

Manly Spirits

Sydney’s hottest gin brand and distillery, Manly Spirits approached Papaya to launch their new product, Blackfin Coffee Liqueur and create a groundswell of traction for their brand.

What started as a green coffee bean led to the Northern Beaches’ first Espresso Martini Festival. To promote the festival and product Papaya developed a multi-faceted campaign which included a Blackfin masterclass and distillery tour ‘Black to the Beaches’.

Some of our results included an influencer program driving digital engagement and reaching over 532.5k people nationally and high impact coverage across Concrete Playground, Broadsheet, PubTIC, Inside FMCG, Eat Drink Play, Urban List, Cover Hub, Hit, Australian Bartender.
See Case Study

BE Campell/Perfectly Balanced

Papaya created a comprehensive campaign to launch Perfectly Balanced, a healthy range of skewers and burger patties including public relations and influencer engagement.

Papaya also managed recipe development and two photoshoots to generate social media content and imagery for media and assisted with social media scheduling and community management at the beginning of the campaign.

Results included the following:

- 16 media / social media clippings (with more to come) including high impact coverage across Studio 10, Lifestyle.com.au, Kidspot and That’s Life.
- 3 successful influencer partnerships with Cooking for Busy Mums, Hills District Mums and Lauren Marina

Seven Miles

Seven Miles was looking for a digital and social media strategy that would see them attract new customers and become an industry leader in the coffee space. Papaya embarked on a SEO, digital and PR driven campaign to secure these results. Targeting café owners and operators and using sophisticated remarketing, Seven Miles saw some fantastic metric increases both to the quality and quantity of leads.

- 25% increase in social media impressions and nearly
- 30% increase in engagement on social media.
- 5.9K new ranking keywords due to SEO development
- Dwell time on site increased to 4% longer.
- Organic traffic growth of 5.2% during an 8-month period.
See Case Study

Woah they say...

Papaya was engaged to initially support in the launch of one of our new liqueurs ‘Manly Spirits Blackfin Coffee Liqueur’ and they achieved outstanding results for us right from the work ‘go’. Papaya worked with our marketing team to create a highly successful Espresso Martini Festival which sold out in less than 48hours and secured 10+ top publications including Broadsheet and Concrete Playground. Alongside the event, they also executed an impactful social media strategy with an increase of 184% impressions. After the success of the launch we continued using their social media marketing services which we saw great ongoing results with increase in engagement, traffic to our website and an increase in followers MOM. It has been a pleasure working with the team, they are always very responsive, easy to work with, problem solvers and very professional.

– Vanessa Wilton, Co-Owner of Manly Spirits Co

FAQ's

What sets Papaya apart from other marketing agencies?

We are the food marketing specialists. Papaya’s expertise in social media, design, photography and PR means we can provide all the services to have a value-driven launch without the expense of large, cumbersome agencies.  

How do you measure the results of marketing campaigns?

At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.

Papaya has a very structured and transparent approach when executing a PR and social media campaign. Expect to get a customised pitching program with detailed pitching for each publication along with a social media ad strategy. We don’t shy away from frequent updates on progress and analytical monthly reporting.  

When is the best time to work with us?

Ideal timing is to speak to us at least 4-6months before launch and a minimum of 8 weeks before your event.  

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