FARMING & SUSTAINABILITY
Agricultural PR | Agricultural Social Media Marketing | Agricultural Digital Marketing | Graphic Design | Photography & Video
We care about the world, about farmers, about sustainable living and each other!
We are passionate about creating campaigns that make a difference to the world through supporting farmers, social enterprise and not-for-profits.
Our clients are pioneers in sustainability and sustainable farming practices, from the Marine Stewardship Council’s scientific certification program to Ceres Organics support of the third world, Sustainable Barramundi farming and Colombo Social supporting asylum seekers from Sri Lanka.
We love sharing important stories of farmers, fisheries and communities with impactful PR and social media marketing campaigns which create mass awareness nationally and connect farm products to business industries and consumers.
Our team consists of experts in PR, social media, direct sales, photography and design, the perfect combo to craft and deliver a compelling narrative for your organisation that will pull at the heartstrings.
Our Sustainability & Farmings services include
We work with celebrity chefs to create and style recipes that brings produce to life. From the farm to the plate, we can tell the entire story visually.
Market Research & Surveys
Pre and post campaign to gauge real results and impact.
That grabs the attention of your direct target audience.
Woah they say...
Papaya was selected from 9 agencies to lead our marketing. Our needs covered everything from design, to a new website, to B2B direct engagement, PR and social media prowess. With a fantastic skill set from a boutique team, they established a 3 year program that has so far seen everyone from Alan Jones to hatted restaurants calling to “Ask For Aussie Barra” just after a year in.
– Jo-anne Ruscoe, Executive Officer of Australian Barramundi
Our event in Sydney was very successful. We had so many people and media participating in our event because Papaya is trusted by many people from within the industry including chefs and publications. We definitely would choose to work with Papaya again and we are looking forward to working with Papaya in the future.
What sets Papaya apart from other marketing agencies?
Papaya has a very structured and transparent approach when executing a PR, social media and influencer campaigns. Expect to get a customised pitching program with detailed pitching for each publication along with a comprehensive social media ad strategy. We don’t shy away from frequent updates on progress and analytical monthly reporting.
How do you measure the results of a PR and social media marketing campaigns?
At the beginning of every campaign we set KPI’s benched on your business objectives, providing a report monthly.