Consumer healthcare
PR | Social Media Marketing | Digital Marketing | Direct Marketing | Photography & Video
We take the complex and make it relatable.
We specialise in taking the jargon out of health communications and getting to the core of how your product or brand can tell lasting stories to your communities.
Whether you’re a global healthcare product, local pharmacy, dentist, skin cancer or GP clinic, we can captivate your target market through exceptional public relations, digital marketing, video and content development.
We use real life case studies of lives that have changed told through key traditional news media and digital media platforms Australia-wide. This approach moves people and allows them to see the true benefit of a healthcare product or service.
We also use non-traditional influencers in the consumer female and male space to generate powerful third-party endorsement for your brand.
With an in-house photo and video team, we can pop up to capture content wherever and whenever. Our digital and PR specialists will amplify the content through the right news, lifestyle media and digital channels.
Our Healthcare Marketing Services include
Story telling around the incredible healthcare outcomes of your product + precise targeting with analytics.
for media and healthcare professionals to truly understand what your product does and who can benefit
What healthcare organisations do to benefit the lives of Australians is amazing – we share those incredible stories through our high profile media contacts.
Specifically designed to tell powerful stories of people who’ve had their lives changed through healthcare organisations.
Case Studies
That tell stories of success and reflect real life results that can then be amplified across platforms.
Some of our Healthcare clients include
Woah they say...
We have been working with Papaya for just over a year. They are a practical, commercially minded agency that can work with agility to get results. We have been so pleased with our coverage gained across a number of projects – a couple of these have been interstate and Papaya have been able to secure publications while based out of NSW. No job too big or small – Papaya see opportunity and deliver. I’d be happy to recommend Papaya to any business wanting to reach more people and make a difference.
– Anna Pilkington, Marketing Manager at ANZ Cochlear Ltd
FAQ's
What sets Papaya apart from other marketing agencies?
Our approach to consumer healthcare PR will see your campaign focus on more than just the product. We find newsworthy angles and connect your product with real life stories of success getting you in to valuable nation-wide publications and media. As a boutique agency, we can provide all the services to have a very successful multi-faceted PR campaign without the expense of large, cumbersome agencies.
How do you measure the results of a consumer healthcare campaign?
At the beginning of every campaign we set KPI’s benchmarked on your business objectives, providing a report monthly.
What is the process of working with Papaya?
Papaya has a very structured and transparent approach to working. Expect to get a monthly breakdown of your content, results, PR activity and an ad planner for the coming month so your senior management team can see everything at a glance.
When is the best time to work with us?
Ideal timing is to speak to us at least 4-6months before wanting to drive mass brand awareness for your healthcare organisation.
