INDUSTRIES

Papaya was selected from 9 agencies to lead our marketing. Our needs covered everything from design, to a new website, to B2B direct engagement, PR and social media prowess. With a fantastic skill set from a boutique team, they established a 3 year program that has so far seen everyone from Alan Jones to hatted restaurants calling to “Ask For Aussie Barra” just after a year in. The team connected with some of Sydney’s most influential chefs, wrote, shot and produced a digital recipe book. In just a few months this has been downloaded over a thousand times. In fact, the results of the campaign were so strong, we went on to win an award for the program. Overall, Papaya is genuinely invested in their clients’ success and will move mountains to have an exceptional impact on their bottom line. Their contacts, energy, professionalism and value are second to none.

Papaya was engaged to initially support in the launch of one of our new liqueurs ‘Manly Spirits Blackfin Coffee Liqueur’ and they achieved outstanding results for us right from the work ‘go’. Papaya worked with our marketing team to create a highly successful Espresso Martini Festival which sold out in less than 48hours and secured 10+ top publications including Broadsheet and Concrete Playground. Alongside the event, they also executed an impactful social media strategy with an increase of 184% impressions. After the success of the launch we continued using their social media marketing services which we saw great ongoing results with increase in engagement, traffic to our website and an increase in followers MOM. It has been a pleasure working with the team, they are always very responsive, easy to work with, problem solvers and very professional.

I have worked with Catherine and the Papaya Team on several key social projects for some of Australia’s highest performing shopping centres and have never been let down by the work delivered. In the fast pace environment of retail, Papaya delivered on time and on brief, delivering results above expectation every time. Responding easily to tight deadlines, the turnaround on each segment of the programs was delivered without a hitch, with the team communicating every step of the way. Management of social media channels and influencer engagement was delivered within brand guidelines, and public relations support was effortless. I have no hesitation recommending Papaya, you won’t go wrong.

We have been working with Catherine, Liana and the Papaya team for over a year now for all our PR and Digital Marketing Strategies. Our relationship has been a close collaboration of Ideas, planning and activations and we consider Papaya an extension of our marketing team. This hard-working team know the Food & Beverage industry and relevant media inside and out. Their creative drive, topped with willingness to go above and beyond the scope of the project has been played an essential role in the development and implementation of all our marketing plans. I would Highly recommend this team for all unique Branding, PR and Digital requirements.

Catherine and the team are incredible! Their genuine warmth, understanding of our requirements and exceeding all our expectations have blown us away. We want to say a huge thank you for going above and beyond for us at Colombo Social and for sharing our vision of trying to make the world a better place.

The marketing campaign Papaya ran for the Rose of Australia’s new restaurant, Howard’s, was so successful it won the NSW 2017 Australian Hotels Association Award for Best Social Media Activity. More than that, Papaya’s approach generates real business results with hundreds of function enquiries and a sharp increase in revenue resulting from our partnership with the team. Papaya secured us coverage in Good Food, Daily telegraph, Broadsheet, Concrete Playground, Urban List and much more. They built a beautiful functional website that’s fully mobile compatible and continue to design posters and artwork that reflect the personality of our venue. With no other proactive marketing, we can only put down the significant increase in revenue over this time to their hard work and expertise.

We worked with Papaya on the launch of El Topo Cantina in Southwest Sydney. At short notice, I was incredibly impressed how the team pulled together a successful launch campaign across social media and PR. In a few short months, we had over 1,000 locals on our social media channels, plus articles in Broadsheet, Concrete Playground, Daily Telegraph and Urban List. They also built a database of over 100 local community groups and businesses which resulted in a launch event so successful we ran out food in the venue (a good problem to have!) They managed to secure an extremely valuable cooking segment on Channel 7 to promote our day of the dead party and the venue has been listed as one of the top Mexican restaurants in Sydney! Great team, responsive and easy to work with.

Papaya was selected as Seven Miles Coffee Roasters’ PR and social media agency after a competitive pitch process and we’ve genuinely loved working with them as our partners. Leading the PR and social media for an important launch of a new brand for our business, the team’s approach to generating quality content and in-depth social media targeting means we are reaching both the audiences of baristas and consumers that we need to engage with for the success of the brand. Easy to work with and responsive, we’ve since begun expanding their remit and would recommend them to any food and beverage business looking for PR and social media.

Papaya managed the PR and social media for the launch of Aristotles, our Greek restaurant in Neutral Bay. Catherine and her team were fabulous to work with, helping us secure amazing media and blogger coverage, as well as making a big difference to the following and engagement on our social media channels. People were coming in because of Instagram. A team with great expertise and passion!

Papaya managed the launch of a new product range, Perfectly Balanced, in partnership with us. The range features Aussie favourites like chipolatas, meatballs and skewers infused with nutritious vegetables such as sweet potato and carrot. Papaya brought the product to life through recipe research, a stunning recipe shoot and PR campaign. The professional team pulled off studio quality & styled imagery within a short time frame at extremely good value. We are delighted with the natural imagery and weeknight friendly recipes which look great in media and across our social media channels.