‘Homefluencers’ – what you need to know
Introducing the new breed of influencers that have come to existence since the Corona Virus
Since COVID-19 landed, influencers from all around the world have stopped attending events and promoting lush holiday destinations, nights out, and #brunchgoals on their social media channels. Like the rest of us, influencers have also had to adjust to this new way of living and are discovering new ways to connect with their audience from home. Welcoming the new breed of ‘homefluencers’.
All of a sudden there are opportunities for brands to capitalise on Instagram, Facebook, YouTube, TikTok ‘homefluencers’ and in this blog we’ll share our top tips on how to engage influencers with a PR Campaign including –
- What has changed with social media influencers
- Why is now a good time to do PR with influencers
- How do I go about a homefluencer campaign during COVID-19?
What Has Changed
So, what’s new? Influencers now have more time on their hands and are are proactively seeking new collaboration opportunities that they can do at home. This means that brands can connect with high profile influencers at a fraction of the usual fee (or sometimes for free!). Champagne on a beer budget people. This doesn’t happen often.
Just remember, it’s super important to choose influencers that have a connection to your brand and genuinely align with your values.
Why Now
Well, despite the pandemic, influencers haven’t lost their ‘influence’. With social media usage at an all-time high as people connect with loved ones over Instagram and Facebook, these influencers are getting more airtime than ever before. And for the first time accessible, celebrity chefs aren’t running popular restaurants and models aren’t jet-setting on shoots, so now is the perfect time to reach out.
The How
Get creative, peeps!
We are connecting with celeb chefs like we never have before! We’re running influencer marketing campaigns for a variety of food product clients. Take Australian Barramundi, we are challenging chefs, nutritionists and food influencers across the country to make their ultimate quarantine feast using beautiful, fresh Australian farmed Barra. Watch your social media feed for the results!
Look, there is a lot of controversy around influencers but they do have cult-like followers that you can connect with that other mediums can’t offer. If you have ever thought about an influencer marketing campaign, do it now, it’s a great time to dip your toes in this effective marketing platform.
For more information on how to launch your own home-fluencers campaign feel free to get in touch.
Here are some more blogs that might be helpful in your COVID quest!
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