This report uncovered insights into Sydney’s food scene from those with a combined following of close to 1 million across multiple platforms.

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With five million monthly users on Instagram in Australia, Papaya’s Director Catherine Slogrove said that savvy venues and food brands who showcase a journey in a cohesive way will ‘win’ on the platform.

“It’s not enough to be active on Instagram, you need to approach it in a strategic way to do a product or venue justice. Think about who you are targeting, the imagery that will appeal, the bloggers you can leverage and how it fits in with your overarching marketing strategy,” she said.

“It’s also important to get familiar with the platform, understand the hashtag rhetoric and its targeting capabilities. If you’re going to invest in social media marketing it’s worth setting yourself up for success.”

Key Takeaway's

80% of food bloggers picked Instagram as the hottest social media platform for venues

45% of bloggers said food businesses are getting it wrong when it comes to consistency and  quality of imagery on social media

60% of food bloggers urged venues to ‘turn up the lights’ for ‘Insta-worthy’ food shots

Woah they say...

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We have been working with Catherine, Liana and the Papaya team for over a year now for all our PR and Digital Marketing Strategies. Our relationship has been a close collaboration of Ideas, planning and activations and we consider Papaya an extension of our marketing team. This hard-working team know the Food & Beverage industry and relevant media inside and out. Their creative drive, topped with willingness to go above and beyond the scope of the project has been played an essential role in the development and implementation of all our marketing plans. I would Highly recommend this team for all unique Branding, PR and Digital requirements.

– Adam George, Venue Manager The Fernery Mosman

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Papaya secured us articles in Broadsheet, Concrete Playground, Daily Telegraph and Urban List. They also managed to secure an extremely valuable cooking segment on Channel 7 to promote our day of the dead party and the venue has been listed as one of the top Mexican restaurants in Sydney! Great team, responsive and easy to work with.

– Damian Burcher, Parras Hospitality Group General Manager

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Public relations support was effortless. I have no hesitation recommending Papaya, you won’t go wrong.

– Jacinda Robinson, Director Robinson Blake Marketing Communications

Still from our Public relations with channel 7s morning show hosts during the day of the dead segment
Celebrity Chef Matt Moran holds fish in front of white wall for national barramundi day Media Campaign
Three Ladies enjoying Rose sitting on bench at The Fernery Mosman
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