When it comes to creating engaging content for products, it comes as a surprise how many food and beverage brands are missing the opportunity to grow their brand online and usually it’s because they’ve skipped some vital steps in the content creation and marketing process.
With product after product filling our Instagram and Facebook feeds, how can you produce great, quality content and get your food and beverage product noticed by the right people?
I’m going to take you through a few simple ways you can do this:
Producing images that reflect your brands story and ethos is one of the most important elements when thinking about how you want your brand to be seen. Pre-photoshoot you need to plan your content to ensure you’re going to achieve the high quality and engaging images that really speak to your brand.
Who is your product? Your product is either:
Whoever your food and beverage product are, there is always ways that you can inspire your target audience to engage and one of the best ways to do this is through what I like to call ‘inspirational photography’.
Show your product being used in different ways with the end result being beautiful hero shots of your food dish or drink.
Here’s an example of one of my recipe photoshoots for the Marine Stewardship Council who is the world not-profit organisation for sustainable fishing. Luke Hines provided a delicious recipe for MSC certified banana prawns and I produced a series of recipe step shots and then styled hero shots of the end result.
Put your product in real life situations or even show off the best elements about it.
Ie: Maybe you’re an organic soda like Remedy and you’re proud of the unique flavours you’ve created in your range. They do a great job of showing their products used in real life situations and also speak to the ingredients they use in their range of drinks.
You’ve just done an amazing photoshoot with your product and it looks so on point. What are you going to do with all these images? You can go the next step further and use these images to do some really unique and engaging graphic designs and animations.
Here is an example of some graphic design and animation work we did for Fernery Mosman for an upcoming event they had, their objective was to highlight their food menu.
There is no point in publishing your content without executing your content strategically on social media. Did you know that if you publish a post to Instagram or Facebook that only 10% of your audience sees your content (if you’re lucky)?
That’s not a lot of people and you’ve just spent money and time on creating engaging and unique content which you want to see results with.
Here are some questions you should be asking yourself…
Here is some more content creation blogs that might be helpful!