Sri Lankan Restaurant, Columbo Social - PR Launch | Papaya PR

COLOMBO SOCIAL

PR launch campaign, Photography, Social

Papaya created a PR and social media campaign for the launch of Colombo Social – a new social enterprise restaurant and bar in Enmore, Sydney.


The PR component saw over 30 pieces of public relations media coverage. These were across Sydney Morning Herald’s Good Food, Daily Telegraph, Broadsheet, Urban List, Concrete Playground. It also saw segments on radio station 2GB and SBS program Small Business Secrets.


Papaya ran the campaign as a phased approach. Phase #1 to build anticipation, hype and engage with a range of metropolitan and online media publications. Phase #2 to continue building excitement around the newly launched restaurant.

Results

coverage

Over 30 pieces of high impact coverage in publications including The Daily Telegraph, Broadsheet, Urban List, Concrete Playground.

Live radio interview on 2GB’s ‘Weekends with Erin Molan and Natalie Peters’.

Episodes on SBS program ‘Small Business Secrets’ (aired January 2020) and article.

How we got there

Papaya embarked on a strategic phased PR campaign which included a thorough media pitching program across two phases. Cleverly crafted angles leveraging the restaurant’s social enterprise component and its authentic Sri Lankan dishes. The pitching angles were tailored according to the different publications and Papaya’s contacts.

As a result we secured coverage in all major publications. This included a coming soon and just open article in Good Food, a coming soon and just open article in Broadsheet. Then various articles in Concrete Playground, Eat Drink Play, Urban List and Sitchu.

It was highly important for us to capture beautiful and engaging content to support the launch and beyond for Colombo Social. Our in-house photographer captured beautiful imagery of the various types of Sri Lankan dishes and cocktails to be had. Furthermore Papaya also captured the beautiful venue paying tribute to the streets of Sri Lanka, the open kitchen as well as communal tables to represent a sense of community which is inherent in Sri Lankan cuisine.

Social Media Marketing & Campaign

Prior to the opening, Papaya developed a strategic phased social media program across both Facebook and Instagram which would enable us to engage with the local Enmore demographic. We were also tasked with launching an entirely new Instagram and Facebook account (both which has generated over 1,000 likes in less than 2 months) through Papaya’s local audience growth strategies. 

Sri Lankan eatery Colombo social. Photography for PR Launch of Food
Sri Lankan eatery Colombo social. Photography for PR Launch of cocktails
Sri Lankan eatery Colombo social. Photography for PR Launch of Soft shell crab taco
Sri Lankan eatery Colombo social. Photography for PR Launch of food
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