PR launch campaign, Photography, Social
The PR component saw over 30 pieces of public relations media coverage. These were across Sydney Morning Herald’s Good Food, Daily Telegraph, Broadsheet, Urban List, Concrete Playground. It also saw segments on radio station 2GB and SBS program Small Business Secrets.
Papaya ran the campaign as a phased approach. Phase #1 to build anticipation, hype and engage with a range of metropolitan and online media publications. Phase #2 to continue building excitement around the newly launched restaurant.
How we got there
Papaya embarked on a strategic phased PR campaign which included a thorough media pitching program across two phases. Cleverly crafted angles leveraging the restaurant’s social enterprise component and its authentic Sri Lankan dishes. The pitching angles were tailored according to the different publications and Papaya’s contacts.
As a result we secured coverage in all major publications. This included a coming soon and just open article in Good Food, a coming soon and just open article in Broadsheet. Then various articles in Concrete Playground, Eat Drink Play, Urban List and Sitchu.
Social Media Marketing & Campaign
Prior to the opening, Papaya developed a strategic phased social media program across both Facebook and Instagram which would enable us to engage with the local Enmore demographic. We were also tasked with launching an entirely new Instagram and Facebook account (both which has generated over 1,000 likes in less than 2 months) through Papaya’s local audience growth strategies.