WOODWARD FOODS

Food product marketing

With five generations of excellence in beef and lamb farming, we just knew that missing out on working with Woodward Foods would be a huge missed steak.

To drive awareness and sales for Woodward Foods, the Papaya PR team implemented an engaging food PR and social media program.

By focusing on Woodward Foods long history of family farming and unparalleled commitment to rearing quality cattle naturally and leveraging key media relations, Papaya PR secured:

  • Coverage in major industry media telling the Woodward Foods story including The Land, Beef Central, Meat News and Butcher’s Voice reaching their target audience of butchers
  • Monthly reach in excess of 20K on social media
  • Over 600 butchers subscribed to WFA social media and receiving regular updates
  • An average of 900 engagement per post

Within just a few months of working with the client, Woodward Foods has enjoyed unprecedented growth on their social media platforms, a highly engaged audience sharing content from the page, and direct requests for products via social media. #winning