With a team full of foodies always on the hunt for a new place to munch, it was love at first sight when it came to mindful eating concept of The Garden.
To launch the unique farm-to-fork restaurant at one of Sydney’s premier clubs, the West Ashfield Leagues Club, Papaya PR went full steam ahead with a food PR and restaurant marketing plan that built hype online and tapped into key media contacts.
By tapping into a network of influential outlets and bloggers and leveraging on Executive Chef Oliver Heath’s dedication to mindful eating, simple flavours and local ingredients, Papaya PR secured:
- Social Media: Highly engaged audiences across Facebook and Instagram
- Media: Articles in Broadsheet, Sydney Morning Herald X2 and other influential publications
- Several reviews and social media coverage by major foodie bloggers and influencers including Not Quite Nigella, Mooksy, Sydney Chic, and Sweet and Yummie
- A successful blogger launch event attended by over 25 foodie bloggers and influencers
Through savvy restaurant social media and food PR efforts from Papaya PR, The Garden garnered a reach of over 500K on Instagram. The Garden’s Facebook page also grew over 100% in just a month and enjoyed a successful high impact launch.