RAWSONS THE EPPING CLUB

Restaurant Marketing

They say it’s hard to teach an old dog new tricks, so the challenge was on for the Papaya team when tasked with launching a fresh new fine-dining concept in one of Sydney’s most long-standing suburban clubs, the Epping Club.

To bring awareness to Rawson’s and kick off its launch with a bang, Papaya PR put together a targeted restaurant marketing strategy, which included leveraging on the power of social media, strategic media pitching and tapping into Sydney’s top digital influencers.

Papaya PR successfully launched a restaurant PR campaign that secured:

  • Segments on the Today’s Show, Studio 10and 2GB featuring Rawson’s unique and fresh approach to fine dining]
  • Several pieces on key publications like The Daily Telegraph, The Sydney Morning Herald and Broadsheet highlighting the creativity of the menu and dining concept
  • A blogger lunch that generated posts tons of Instagram coverage from the likes of 2 Hungry Guys, Lick Your Phone, Squeaky Clean Katie among others as well as blogs and reviews from big name foodie blogs like Sydney Chic, Eat Drink Play, I Ate My Way Through and more

As a result of the successful campaign and restaurant social media, Rawson’s online bookings saw a 400% increase and many satisfied bellies. #restaurantpr