OKTOBERFEST IN THE GARDENS

Beverage PR

So you think you can drink? Well, you’ll be hard pressed to come between the Papaya team and our schooners, so when it came to getting 14,000 Australians to celebrate Oktoberfest German style, it was #ChallengeAccepted right from the start.

To raise hype and awareness, Papaya PR crafted a beverage PR and event PR campaign focused on Oktoberfest in the Gardens as the place to be and, you guessed it, a good old pint of refreshing German beer.

By tapping into key media relations and influencers to drive ticket sales and excitement up, Papaya PR delivered:

  • Features on 7 News and 2GB
  • Over 20 items of coverage in big publications including the Daily Telegraph, Sydney Morning Herald and Urban
  • Coverage of the event by top Sydney influencers such as fashiontas Christopher Haggarty and Jane Lu who have a combined Instagram following of nearly 200K

Oktoberfest in the Gardens saw high attendance numbers as a result with fantastic social media coverage. We’ll pull on a Dirndl and drink to that! #cheers #beveragepr

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