CHRISTMAS WONDERLAND

Entertainment PR, Influencer Campaign, Social Media Marketing, Graphic Design, Media Photography

Santa is coming to town! Christmas Wonderland needed to make an impact with its annual Christmas themed event held at Sydney Showground in order to drive ticket sales throughout the event.

RESULTS

Coverage

26 media / social media clippings including high impact coverage across Studio 10, Sunday Telegraph and 2GB & local coverage across 10 Sydney newspapers.

Photography

A full photoshoot with images turned around in 24 hours, used to gain media attention resulting in appearing in key publications.

Sales

A social strategy and coaching that drove ticket sales.

Signage

A billboard design that featured in multiple high traffic western suburb locations.

HOW WE GOT THERE

PR Marketing Campaign

Papaya developed a comprehensive pr media campaign to generate buzz and excitement around Christmas Wonderland. This included tailored pitching to secure valuable live TV crosses, coverage in over 50 local papers, statewide coverage in the Daily Telegraph and more broad media outreach.

Social Media Marketing

Papaya developed a detailed social media framework and style guide to establish a structured strategy around Christmas Wonderland’s Facebook page. The team also assisted with social media training in order to optimise local exposure on Facebook and Instagram in the lead up to the festival.

Graphic Design

Papaya’s talented in-house graphic design team developed a billboard series printed across Sydney in high traffic areas.

Media Photography

As part of our PR pitching process we required key images that showcased the event to make it appetising to media and publications. Due to this, our in-house photographer took key images that really sold the client to media and as a result received strong media attention.