HEALTH FOOD PR
Ever heard of kale chips, charcoal rice crackers or sorghum pasta? Ceres Organics launched into Australia with innovative food items that were amazing quality but relatively unknown to an Australian audience.
HOW WE GOT THERE
PR & INFLUENCER MARKETING CAMPAIGN
Papaya embarked on a PR program leveraging key media contacts in the health food space. We created a tailored press kit and release campaign that showcased the amazing products.
Ingredients such as the sorghum pasta were a main focus for influencers who created delicious wholefood recipes for their audiences. Key media outlets focusing on health and wellness were also key areas of focus.