CERES ORGANICS - Papaya PR

CERES ORGANICS

HEALTH FOOD PR
Ever heard of kale chips, charcoal rice crackers or sorghum pasta? Ceres Organics launched into Australia with innovative food items that were amazing quality but relatively unknown to an Australian audience.

RESULTS

FEATURED

More than 30 pieces of media coverage including Taste, Urban List, Nourish, Prevention, New Idea, Healthy Food Guide and Fitness First.

TELEVISION

Coverage on popular morning show Studio 10.

SOCIAL MEDIA

More than 15 pieces of influencer coverage including social media coverage by top foodie influencers Healthy Eating Jo, Rogue Homme.

HOW WE GOT THERE

PR & INFLUENCER MARKETING CAMPAIGN

Papaya embarked on a PR program leveraging key media contacts in the health food space. We created a tailored press kit and release campaign that showcased the amazing products.
Ingredients such as the sorghum pasta were a main focus for influencers who created delicious wholefood recipes for their audiences. Key media outlets focusing on health and wellness were also key areas of focus.

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