To combat the growing risk to the longevity of the industry, the Australian Barramundi Farmers Association (ABFA) selected Papaya for a multi-faceted campaign that travels across the retail and restaurant trade to the consumer calling for Australians to Ask for Aussie Barra! #askforaussiebarra
Now that’s a catchy campaign!
HOW WE GOT THERE
B2B PR MARKETING CAMPAIGN
Papaya hosted two events in Sydney and Melbourne with some of the industry’s best chefs and media to encourage them to showcase Australian barramundi in innovative ways. These secured attendance and relationships with chefs from Chin Chin, Catalina’s, Johah’s, the Hilton, Rockpool Group and more. Media included Good Food’s Sydney Morning Herald, Broadsheet, Delicious, Gourmet Traveller, Studio 10, Channel 7.