Instagram’s Collaboration Tool opens up an entirely new way to reach broader and untapped audiences. Essentially, it enables co-author Instagram feed posts and reels, with the post or reel showing up on both accounts. This way, you and the co-author have access to shared engagement from followers. Try this out for your next PR campaigns such as influencer partnerships or giveaways. And consider other potential audiences who are relatable to your brand or product. Got your eye on those swanky cushions at your local cafe……this is the tool for brand collaborations.
How does it work? These three little steps will take you on your way to a world of new potential. Don’t thank us, thank Meta.
COMING TO ALL OUR FMCGERS SOON (HOPEFULLY)
On trial in the US at the moment, Instagram are enabling all users to tag products in feed posts. Users will be able to receive instant payment for any purchase activity that their post generates. The outcome = increased accessibility will push creators to tag, tag, tag, exposing users to more of your purchase links. YAY. We’ll keep you updated.
YOU KNOW IT, WE KNOW IT
Tik Tok once again is the most downloaded app. By now we all should have established it is here to stay. And if you still haven’t jumped onboard, people watch videos five times longer than static imagery.
To keep up with Tik Tok, Instagram is swaying on the edge of an immersive feed. Think one scrollable stream of content. Their next little move, removing in-stream video ad placements from advertising options. (You can use Reels placement as an alternative). While you can still currently upload video clips, we think it won’t be long before they completely move towards the Tik Tok and Reels format.
WHAT IS THIS ALL TELLING US?
As Reels and Tik Tok’s become the fastest growing content format, it’s time to focus on our videoing skills. Great videos should tell great stories, if the videos you are projecting into your audience don’t do your brand justice, well let’s just say it pays to get it right. If you’re feeling overwhelmed, that’s fair. Keep your eyes peeled for our next blog with our tips and tricks to shoot great video. Orrrrrrrr feel like you need a hand, let’s chat.