Papaya created a high impact media and social media program with a phased approach to launch Ambarvale Hotel. This allowed for two bites of the cherry, prepping the market for the redevelopment by securing coverage in local media and creating a high impact media launch campaign. The purpose of the PR campaign was to build awareness of the completely renovated Ambarvale Hotel to media outlets and promoting the very first Ambarvale brewery, new bistro and menu, The Greenhouse dining area, sports lounge and VIP lounge
HOW WE GOT THERE
PR HOTEL LAUNCH
We launched the Ambarvale social media program in September 2018 with a pre-launch teaser campaign featuring time-lapse video content of the build. Once we’d prepped the market, the launch campaign and the post-launch campaign kicked in. These stages were executed by targeting key demographics in the local Ambarvale area with a comprehensive ad strategy to reach new audiences and engage with their current audience. We also built their database with lead magnets which ultimately drove foot traffic to the launched venue.
It was highly important for us to create beautiful and engaging content to support the launch of Ambarvale Hotel. On the venue’s opening day, ourin-house photographer captured drool worthy and pornalicious images of the new menu items. We also captured sleek venue shots of the unique dining areas and offerings such as the Greenhouse and in-house Brewery. The photoshoot was wrapped up and delivered within hours of the venue launching. These highly captivating images also played an important role by grabbing attention from journalists and securing coverage in top tier publications. Ambarvale Hotel also used these beautiful images on their website to showcase their delicious menu items and stunning atmosphere.
As part of re-launching the Ambarvale Hotel with a fresh new look, we re-designed the website. We focused on creating a fast, responsive and an easy user journey website experience with an online booking system. We also setup a Facebook pixel to re-market social media posts and ads to website visitors.