catherine and co-worker food and wine marketing

Papaya designs and creates campaigns to have lasting impact across traditional, digital and social media. Artisan food, travel and luxury lifestyle companies turn to Papaya to help them make the headlines, create social media buzz and reach new audiences. Our relationship-driven, digital savvy approach means our clients enjoy face time with leading journalists, bloggers and social media influencers who can share their stories.

Catherine founded Papaya PR after a background of managing campaigns for desirable brands including Las Vegas Tourism, Unilever Food Solutions, Dell, Reckitt Benckiser and Emirates amongst others.

Papaya now has an enviable portfolio of food, healthcare, hospitality and beverage clients including: Royal Hotels, Oktoberfest in the Gardens, Ceres Organics, Rawsons at the Epping Club, Woodward Foods, Australian Skin Cancer Clinics, IPN Medical Centres and more.

Catherine is joined by a small team of talented PR and social media hospitality experts who give our clients a boutique service that delivers an ROI for their businesses. For food and beverage Public Relations look no further than Papaya.

Video Transcript

The Rose of Australia bought us in to launch Howard’s, which is a sophisticated cantina concept, in a locals’ pub in the middle of Winter – so we really had a challenge set out for us. It’s not about having hundreds of thousands of followers. It’s about having and engaging your exact target market and for this pub, this family pub, that’s the local community. We really believe that Social Media is about building relationships, and to build a relationship you need to share a story. So, we really focused on sharing the stories, of each family (member), Howard, through family photos and also sharing the personalities and expertise of the staff.

The Rose of Australia may not have the biggest following, but Facebook comparison insights our engagement is 50% above some of Sydney’s most iconic venues. We’ve also seen a massive increase of the number of people tagging themselves at The Rose of Australia, taking photos of their food, caught the attention of some of Sydney’s best food writers and bloggers. So, Social Media is more than just likes, or followers, it’s about generating real business conversion and through the launch of Howard’s on Social Media we saw one hundred and forty function bookings in just ten days!