Here are our latest social media updates for August:
1. Instagram Reels – how does it compare to TikTok
2. Facebook ad targeting simplified
3. America bans Tiktok – will it affect Australia?
4. Instagram re-thinks how their product impacts the wider community
INSTAGRAM REELS – What is it? And how does it work?
Some could say that Instagram Reels came at a pretty convenient time when America announcing the take down of TikTok from their network. Is it the same as TikTok though? It definitely has all the signs of being a direct competitor, here’s why –
– Short from video content, share 15 sec-videos with effects, audio and creative tools
– If your account isn’t set to private you can share your videos through ‘Explore’ so that everyone can see them – which means you can reach your new audiences on a global scale
– Reels can be recorded in various ways – new videos as a series of clips, one at a time or all at once or you can share from your phone’s video gallery
– Want to watch reels? Just head to ‘Explore’ and watch till your hearts content
How can your food and beverage brand and products benefit from Instagram Reels? It’s simple, start posting video content that gets people excited about what you have to offer.
Facebook took down 1,000 ad targeting options because of low usage. The reason being is that businesses small to large weren’t using most of these social media ad targeting options. Have you noticed? It hasn’t affected us when it comes to setting up social media ads for our clients.
Ban on Tiktok
What’s the story here with the ban of Tiktok along with other Chinese apps which Donald Trump has put in force across the united states? Well, apparently there’s a security breach and Chinese apps pose a threat. If you’re currently promoting your food and beverage products on Tiktok as a way to reach your target audience, what will this mean for you? Well if your trying to reach an international audience, particularly the US or India then you might have to re-think your social media advertising strategy, because these countries will no longer be seeing your content any time soon. If your targeting Australia with social media content then, you’re good for the time being. Keep giving us your creative video content!
Instagram has a think of how to make their app more inclusive
Instagram has its sights set to making a more inclusive product by way of more specific hashtags for people to use, enabling more conversations for like-minded people around a topic. For example, Instagram just released some new hashtags to get people using them, like #educateyourself #supportblackbusiness. How is your food and bev business using hashtags to capture a wider community? Have a think about which hashtags relate to you, might be a great way to start more conversations. #spreadtheword
Here are some more blogs that might be helpful in your COVID quest!