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PAPAYA’S MONTHLY SOCIAL MEDIA SNAPSHOT – JANUARY 2018
Papaya’s Monthly Social Media Snapshot
Each month, we do the tough work to bring you the top social media stats and news that affect the hospitality industry. Here’s the #downlow for January.
Australian Social Media Rankings – January 2018
Facebook – 15,000,000 Monthly Active Australian Users (steady)
YouTube – 15,000,000 Unique Australian Visitors per month (UAVs)
Instagram – 9,000,000 Monthly Active Australian Users (FB/Instagram data)
WordPress.com – 5,700,000
WhatsApp – 5,000,000 Active Australian Users
LinkedIn – 4,200,000 Monthly Active Australian Users approx
Instagram has now launched number of profile views for business pages, making it easier to track the visibility to consumers
There has been an increase in the use of Instagram stories. A study has found that over 300 million people use Instagram Stories each
. This is over 50 million more than Snapchat.
Instagram is starting a new version of
where you can include three photos or videos instead of the standard one.
You can now follow
Live stream is expected to explode throughout 2018. More and more businesses are using live stream to show off their business and keep followers interested.