Aristotle - oysters, pita bread, salad and gold cutlery

We are Hiring! Social Media & PR Consultant

In this exciting role you will drive digital marketing initiatives for our portfolio of amazing food and beverage clients. Our ideal candidate has an intimate understanding of social media platforms, is a creative and quirky copywriter and has basic graphic design skills or an eye for styling. Some prior PR experience would also be beneficial but not essential.

About the Role:

  • Managing an agency wide content calendar
  • Developing & implementing social media strategy
  • Managing venues social media pages – Facebook, Instagram
  • Facebook and Instagram targeting and management
  • Instagram styling
  • Media release writing and media pitching
  • Food blogger & influencer events
  • Managing EDM activity as required

About You:
To be successful in this role you will have:

  • Personality plus!
  • An ability to think outside the square
  • A passion for wining and dining!
  • A love of all things digital
  • Strong copywriting skills
  • Great visual skills & basic graphic design a bonus
  • Excellent written and verbal communication
  • 1-2 years’ experience in a similar role

About Us:
Papaya is a PR and social media agency with an extensive line-up of clients in the food and beverage space. With a fun, dynamic culture, we’ve developed a reputation for exciting content and an innovative approach in the industry. With amazing foodie perks, this is a dream job for food and beverage lovers. Based from a lovely office in Neutral Bay, the role also has a degree of flexibility dependent on circumstances.
Remuneration dependent on experience. Please note: this will start as a three month contract with the view to permanency.
If this opportunity sounds like you please email catherine@papayapr.com.au

social media - royal oak hotel snapchat filter

Snapchat Filter: The Social Media Low Down & FAQ

Snapchat Filter: The Social Media Low Down & FAQ

Lately, we’ve been asked about how Snapchat can help restaurants, pubs, and food brands. We’ve increasingly been creating and implementing Snapchat Geofilters for our clients.

So what’s a Geofilter?

Essentially it’s a picture that sits over a photo in a specific location for a specific timeframe. It allows restaurants, pubs, and clubs to brand their patrons photos while they are shared with friends and family via Snapchat.

Do you need to have a Snapchat account?

No – you don’t need to as the filter brands other people’s photos.

How much does it cost?

The tricky bit is you don’t really know until it’s been submitted to Snapchat but the cost depends on the length of time the Snapchat filter is live for and the geographic area you want it in. The larger and longer, the more $ required. In our experience, it’s been reasonably cost effective starting from US$18 for a Sydney pub for just over 24 hours.

When should I use one?

It’s best to use Snapchat filters in accordance with an event or promotion that has a fixed time period. The idea is to create buzz or hype surrounding a specific occasion which will get you the best bang for your buck if you are a restaurant, hotel or bar.

Can I pick where my filter will show in the queue?

No, SnapChat will select this for you automatically and it is likely to be behind the temperature and ‘community filters’ ie. “Sydney” or “Melbourne”

What reach can I expect?

There isn’t a huge amount of data that SnapChat will show you on Geofilters however our clients have experienced a reach of up to 1,000 over a 24-hour timeframe and would expect this to grow as we do this more frequently.

There are 4 million 18-25 year-olds on Snapchat in Australia so if this is your target market it’s seriously worth considering.

Top tip for SnapChat filters

Promote your filter in venue so people know to look for it. You are going to the time, the effort and the investment, so be sure to make the most of it.

walrus quik selection - food on plates and latte coffee

Welcome to the Walrus

Welcome to the Walrus

We are excited to welcome the Walrus coffee shop and restaurant to our social media portfolio. A new venue in the heart of Sydney’s bustling CBD, these guys do things a little differently with a bright and green setting juxtaposed against the dimly lit coffee shops that scatter the sidewalk. Featuring quality Campos coffee and wholesome food, this is the best breakfast meeting or lunch spot around. Follow the Walrus on social media – via Instagram and Facebook to a get a regular dose of deliciousness!

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