Food product marketing
With five generations of excellence in beef and lamb farming, we just knew that missing out on working with Woodward Foods would be a huge missed steak.
By focusing on Woodward Foods long history of family farming and unparalleled commitment to rearing quality cattle naturally and leveraging key media relations, Papaya PR secured:
- Coverage in major industry media telling the Woodward Foods story including The Land, Beef Central, Meat News and Butcher’s Voice reaching their target audience of butchers
- Monthly reach in excess of 20K on social media
- Over 600 butchers subscribed to WFA social media and receiving regular updates
- An average of 900 engagement per post
Within just a few months of working with the client, Woodward Foods has enjoyed unprecedented growth on their social media platforms, a highly engaged audience sharing content from the page, and direct requests for products via social media. #winning