SYDNEY FLYING SQUADRON
We’re always up for food and a view to dine for, so when Foy’s Kirribilli and the Flying Bear Café set up shop at the harbour, it was only a matter of time before a partnership came to be.
To ensure a high impact launch for Foy’s and build anticipation for the soon-to-follow Flying Bear café, Papaya PR implemented a strategic food PR and targeted restaurant social media campaign.
Through highlighting the gorgeous harbourside location and tactical media pitching, Papaya PR secured:
- More than 15 news articles in news outlets like the Sydney Morning Herald and Mosman Daily, including a cover piece in the Daily Telegraph listing Foy’s as one of Sydney’s top waterfront eateries
- Reviews in influential dining out publications among which included Broadsheet and Urban List
- A social media following of Kirribilli young families and professionals of 1,000 within just 4 – 6 weeks
- Review portals on top review sites like Yelp, Google, Tripadvisor and Zomato, which created a compelling shop window for customers to share their experiences
As a result, Foy’s enjoyed high engagement across social media platforms, which lifted anticipation and buzz around the launch of Foy’s Kirribilli and the Flying Bear Café. Foy’s SEO and review ratings was also lifted above the previous Mark Foy’s Restaurant which had received poor reviews.